Marketing Manager, Broadsign
Retail Media
Digital billboard & signage solutions
Job no longer available
Digital billboard & signage solutions
201-500 employees
Job no longer available
201-500 employees
Company mission
To make buying, selling, and delivering out-of-home media easier than ever.
Role
Who you are
- 3 to 5 years of experience in B2B marketing, with a focus on campaign execution
- Experience in the retail industry, retail media, or ad tech is a strong plus
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Strong research and analytical skills
- Experience using Hubspot, Asana, Intercom, Jira, Salesforce and/or other collaborative platforms is an asset
- Exceptional English written, verbal and communication skills; French an asset
- Excellent collaboration and communication skills to work effectively across teams and with external partners
- Experience supporting sales teams and executing marketing programs that drive revenue growth
- Ability to travel for industry events, conferences, and trade shows as needed
What the job involves
- As a Marketing Manager for Retail Media, you will own and execute marketing programs that drive awareness, demand, and engagement for our retail-focused solutions
- This role will develop and execute multi-channel marketing campaigns, working closely with internal teams, sales, and external partners to ensure a strong go-to-market strategy
- The ideal candidate has experience in B2B marketing, strong project management skills, a passion for the retail industry, and a track record of executing successful marketing campaigns
- Own the go-to-market (GTM) plan for the retail vertical, driving execution across multiple channels
- Cross-collaboration with internal marketing teams to deliver key KPIs across demand generation, SEO, content, sales collateral, social media, and other marketing activities
- Partner closely with the sales team to align marketing initiatives with sales goals, providing them with the necessary tools and support
- Work with strategic partners to build joint marketing plans, collaborate on co-marketing efforts, and support joint participation at events and trade shows
- Lead pre- and post-marketing activities for events, conferences, and trade shows, ensuring maximum impact and engagement
- Own competitive analysis and market intelligence for the retail vertical, helping shape messaging and positioning strategies
- Be comfortable with basic-level product marketing to own positioning and messaging (P&M) for the retail vertical
Our take
A decline in demand for traditional billboards, coupled with the reduced cost of digital screens, has fuelled the adoption of digital out-of-home (DOOH) advertising. Despite this, cross-media digital advertising campaigns remain difficult to manage and implement at scale. Broadsign delivers an intelligent campaign management solution to enable companies to implement DOOH marketing strategies easily and effectively.
Broadsign is the leader in DOOH marketing, offering a range of services including content management, and programmatic distribution. It grants its clients access to a huge network of screens and, by connecting all parts of DOOH advertising management, allows them to target consumers more efficiently, make more impressions, and measure where impact can be optimised.
Broadsign has partnered with other innovators in the space to improve its product offerings and remain at the forefront of DOOH marketing. It has a range of clients in the advertising space, and has expanded its services in both Australia and the US. It also recently announced the general availability of its Broadsign Ad Server platform, with goals to increase and improve customer options for targeting, sales, and analytics.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company benefits
- Wellness program: Receive compensation for wellness-related purchases
- Parental leave: We offer top-up pay for parental leave — and something extra to celebrate the arrival of your little one
- Health plans: Benefit from comprehensive health plans
- Sick days: Feeling under the weather? We offer ample sick or personal days
- Retirement plans: Want to plan for your future? Retirement plans are available
- Learning and development: Develop your professional skills through paid learning and training
- Annual company events: Take part in fun in-person or virtual events and gatherings
- WFH furniture allowance: Equip your home office with ergonomic furniture, supplies, and beyond
- Volunteer initiatives: We encourage employees to get involved in their communities through paid volunteering days
Company HQ
Downtown Montreal, Montreal, QC
Leadership
Burr Smith
(Chairman, President & CEO)President and Manager of the Jedfam Group, and Manager of the Brisco-Davis Group. Former VP at Sverdrup Investments.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 2 more jobs at Broadsign