Senior Demand Generation Manager, BlueCat
Computer networking products
Job no longer available
Computer networking products
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To help enterprises achieve network modernizaton objectives.
Role
Who you are
- Experience and proven track record in developing cohesive multi-channel integrated campaigns
- Strong project management, organizational, and communication skills
- Experience working in a metrics-driven culture to measure how marketing activities contribute to pipeline generation
- Ability to manage multiple projects with intertwining deadlines while staying focused on the details
- Experience working in a B2B software marketing team
- Understanding of multiple sales channels (i.e. direct sales, channel partners, and alliance partners) preferred
- Marketing automation experience required (i.e. Marketo, Pardot, Hubspot)
- Content marketing management experience preferred (i.e. Pathfactory, Uberflip)
- Outreach experience preferred
- Experience strategizing, writing, creating, and measuring email nurtures
- Experience planning, project managing, and executing webinar programs (Zoom Webinar preferred)
- Exhibit willingness and flexibility to work both independently as well as part of a team, experience working asynchronously
- Proficiency in MS Excel or Google Sheets
- Impeccable eye for detail
- Experience with marketing reporting, and attribution reporting preferred
What the job involves
- Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals
- Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlines
- Strategize and execute email nurtures and email invitations for events and webinars
- Plan and execute our demand gen webinar program, including overall communications with speakers, technical setup, promotion strategy, and scheduling dry-runs and live hosting
- Develop and manage marketing strategy with consideration for multiple sales channels (i.e. direct sales, channel partners, and strategic partners)
- Assist with tracking and execution of conferences and field events, and promotion to drive meetings and engagement at the event
- Exemplify understanding of marketing attribution reporting and connecting activities to pipeline generation
- Develop new structures and automation in marketing automation
- Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize
- Continuously conduct A/B testing across all channels
- Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns
- Develop regional approach to demand generation plans, aligned to regional marketing-sourced pipeline goals
- Align with SDRs on results of marketing campaigns and activities, gain anecdotal feedback, and generate ideas for campaign optimizations
- Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
- Document processes in Confluence for transparency, document project management in Monday
Our take
DNS (Domain Name System) is the backbone of internet navigation, translating domain names into IP addresses to connect users with websites. However, many enterprises still rely on outdated DNS systems, which can severely hinder IT operations. BlueCat addresses these issues by providing advanced DDI (DNS, DHCP, and IP Address Management) solutions, offering businesses a faster, more efficient way to manage their network infrastructure.
BlueCat's solutions accelerate the adoption of cloud computing and automation, making it highly attractive to large-scale enterprises looking to strewamline IT operations and reduce costs. By simplifying complex network management, BlueCat helps companies enhance efficiency and adapt to modern technological needs.
The company is making significant strides, with the recent announcement of new capabilities to help organizations modernized their network infrastructure. Alongside this, it also appointed a new Chief Product and Chief Technology Officer, and partnered with Grupo Dice to transform DDI management across Mexico and Latin America These exciting developments signal a bright future for BlueCat as it continues to lead the way in network modernization.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$16.8m
SERIES B
Oct 2009
$11m
SERIES A
Total funding: $27.8m
Company HQ
Nortown, Toronto, ON
Leadership
Stephen Devito
(CEO)Served as CFO and COO at BlueCat before taking over as CEO. Former CFO at Marketwired, Second Cup, and Q4 Inc.
Share this job
View 3 more jobs at BlueCat