Lifecycle Marketing Manager, Care Access

$85-120k

Segment

Mid and Senior level

Remote from US

More information about location

Decentralized clinical research & trial services

Job no longer available

Decentralized clinical research & trial services

501-1000 employees

HealthcareB2BMedTech

Job no longer available

$85-120k

Segment

Mid and Senior level

Remote from US

More information about location

501-1000 employees

HealthcareB2BMedTech

Company mission

To engage every healthcare professional in clinical research and to make clinical trials a care option for every patient.

Job

Company

Role

Who you are

Proficiency with marketing automation tools (e.g., Segment, Customer.io)
Strong understanding of email marketing best practices and automation workflows
Strong organizational and multitasking skills
Ability to think strategically and execute tactically
Excellent communication and collaboration skills
Bachelor’s degree in marketing or a related field
3+ years of experience in lifecycle marketing, email marketing, or customer engagement
Experience with customer segmentation, journey mapping, and building marketing automation
Physical demands associated with this position Include: The ability to use keyboards and other computer equipment

What the job involves

The Lifecycle Marketing Manager will lead the development and execution of engagement and retention of our patients through our health screenings and studies.
The role will be responsible for optimizing the patient journey to improve engagement rates at each step of the process and build automation to support it
Design, implement, and optimize marketing strategies that span the entire customer journey—from onboarding to retention and re-engagement
Build patient segments using prior engagement data to develop nurtures that drive towards completed screenings, including reengagement of no shows, patients that did not schedule, welcome campaigns to improve show rates
Create and implement retention campaigns to improve engagement with participants in studies / screenings, loyalty marketing and more
Work with development and analytics teams to further build out our marketing automation
Assist with additional project planning as needed
Continuous A/B testing on email and SMS marketing

Our take

Through a network of distributed clinical research sites, on-demand popup sites, mobile infrastructure, and traveling clinical professionals, Care Access allows for decentralized clinical trials - focused on underserved communities.

Decentralized and virtually managed trials exploded in popularity during the height of the pandemic, and now they look set to stay. Care Access was established before this boom, and is therefore in a strong position to lead the way as this type of trial becomes more mainstream.

The company acquired IBPClin, in 2022 and CEMEC in 2025, both leading clinical trial centers in Brazil. These acquisitions highlight Care Access's intention to grow in South America as well as at home in the US. On top of this, it has opened a new clinical research site in Poland, in another move towards establishing a global presence.

Steph

Company Specialist at Welcome to the Jungle

Insights

Glassdoor (2.8)

Company

Company benefits

PTO/Vacation days, sick days, Holidays
100% paid Medical, Dental, and Vision Insurance. 75% for dependents
HSA plan Short-term disability, long-term disability, Life Insurance
Continued Education Allowance
Culture of growth and equality
401K plan and matching contribution

Company HQ

Downtown Crossing, Boston, MA

Leadership

Ahmad Namvargolian

(Founder & CEO)

Was a Research Scientist at the Lawrence Berkeley National Laboratory in California. Holds a Master's in Public Policy from the University of Chicago.

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