Lifecycle Marketing Manager, Persona
$100-150k
+ Equity package. Salary range is a guideline for roles located in the San Francisco Bay Area
Identity verification infrastructure solution
Be an early applicant
Identity verification infrastructure solution
201-500 employees
Be an early applicant
$100-150k
+ Equity package. Salary range is a guideline for roles located in the San Francisco Bay Area
201-500 employees
Company mission
To create the ideal identity verification experience for your business and customers.
Role
Who you are
- As our ideal candidate, you are obsessed with creating best-in-class cross-channel experiences, collaborative and creative, confident in developing and executing strategies, and data-driven when making decisions
- 3+ years in email marketing or lifecycle marketing within B2B enterprise SaaS
- Experimental and growth mindset. You look at data and find opportunities for improvements, and that excites you
- A can-do attitude. You are curious, comfortable with ambiguity, and ready to give and receive both constructive and positive feedback
- Experience with business automation systems — proficiency in marketing automation systems (Marketo, Iterable, Hubspot) and experience with CRMs like Salesforce (including comfort in creating and editing reports) are required
- Detail oriented. You know that every component of a campaign has a job and a downstream impact, so no detail is missed
- Proven ability in owning campaign programs from conception through execution (this includes planning, project management, and tactical execution)
- Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns and priorities simultaneously
- Outstanding proactive communication skills and ability to problem solve with minimal guidance in a fast-paced, deadline-oriented, data-driven, and team-focused environment
- Strong analytical background and thrives in making data-driven decisions
- Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)
- Nice to have: Copywriting skills, knowledge of HTML/CSS
What the job involves
- As Persona continues to scale our GTM operations, we are seeking a Lifecycle Marketing Manager to join the marketing team
- You will be part of Persona’s marketing engine and will directly impact Persona’s long-term goals
- As a Lifecycle Marketing Manager, you will closely work cross-functionally with Demand Generation, Content Marketing, Sales, Revenue and Marketing Operations, and more to identify opportunities and execute strategy to improve the buyer’s journey
- You are with leveraging marketing automation platforms to educate, influence, and convert buyers and customers with best-in-class experiences
- Collaborate with product marketing, content marketing, and design to create, execute, and optimize nurture campaigns to move buyers to the next stage of the funnel
- Partner with product marketing and demand generation to optimize targeting and personalize messaging across campaigns
- Understand the buyer’s journey: map out drop-offs, gaps, and areas of improvements
- Ideate and execute quarter-long A/B testing plans, both large and small, to continuously improve the buyer’s journey through education, conversion, and activation. You’ll also get the chance to think beyond email, to the other parts of the buyer’s journey such as the landing pages, digital and non-digital channels, and more
- Support crossfunctional partners with campaign operations, subject matter expert guidance, and execution
- Analyze and track data to maximize the weekly and monthly performance of email campaigns to achieve customer acquisition, conversion, and growth goals
- Proof and QA campaigns and assets to ensure error-free execution and ideal user experience
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts
Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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