Integrated Campaigns Manager, NavVis
Laser scanning solutions & digital twin technology
Job no longer available
Laser scanning solutions & digital twin technology
201-500 employees
Job no longer available
201-500 employees
Company mission
To bridge the gap between the physical and digital worlds through reality capture technology that provides the digital foundation for the world you want to live in.
Role
Who you are
- The ideal candidate will be a self-starter with an entrepreneurial spirit and a keen ability to translate complex product insights into compelling marketing deliverables, ensuring proper messaging, timing, and execution of multi-channel campaigns
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Proven experience in marketing campaign management, preferably in a technology or B2B environment
- Strong project or program management skills with the ability to manage multiple complex projects simultaneously under tight deadlines and changing requirements
- Excellent communication and interpersonal skills to effectively guide remote and onsite teams and interact with all stakeholders
- Hands-on experience in creating concrete marketing concepts and producing various marketing materials is essential
- A strong understanding of the customer journey and the different marketing channels in a B2B context, best leveraged in an integrated campaign approach
- Previous experience with marketing automation and CRM software, especially HubSpot, is preferred
- Demonstrated expertise in A/B testing, experiment design, and campaign analysis (attribution reporting) is desirable
What the job involves
- NavVis is seeking a talented and proactive Integrated Campaigns Manager to elevate our marketing efforts to new heights
- This role requires a blend of creativity, strategic planning, and strong project management skills to execute innovative and effective integrated campaigns that generate Marketing Qualified Leads (MQLs) for targeted audiences
- Develop and execute comprehensive, integrated, cross-channel, multi-touch marketing campaigns in collaboration with the Marketing Strategy and Product Marketing team, focusing on the right messaging for different platforms and on a targeted global audience segmentation
- Translate internal strategic directives into actionable campaign elements, ensuring alignment with business objectives and market demands, and identifying areas for improvement
- Ideate, help create, and oversee the production of a variety of campaign assets and content, including landing pages, advertisements, whitepapers, eBooks, email nurture sequences, and other top to bottom funnel resources
- Work closely with the Marketing-team internal brand and design team, content team, and our team responsible for website and ad operations to coordinate asset creation for all campaign elements, ensuring timely completion and placement in line with the brand and audience directive
- Actively identify and address any critical issues in planning or execution, working with colleagues to devise and implement alternative solutions
- Work closely with the Marketing Operations team to conduct continuous analysis of campaign performance, making data-driven adjustments to planning and execution as necessary
- Brief, gather feedback, guide, and collaborate daily with a team of both onsite and remote colleagues to produce high-quality marketing resources focused on the needs of the right audience and target personas
Application process
- Your recruiting partner for this role is Madhulika (she/her). You can expect to go through a screening call, and up to 5 rounds of interviews, where we would love to discover your passion and interests, introduce you to who we are and what drives us, and finally understand how we can potentially add value to each other's growth
Our take
The manufacturing world is ever-changing and many planners, engineers and operators struggle with unreliable data, meaning companies constantly need to update their equipment and redesign production lines. These processes are often costly and incredibly disruptive to workflows.
NavVis is a technology company specialising in indoor mapping, visualisation, and navigation solutions. It provides manufacturing companies with a solution to reduce costs and speed up work processes through the use of its NavVis VLX mobile mapping system. This product allows clients to create highly accurate 3D maps of indoor spaces and can be used for a variety of purposes, including facility management, logistics, and navigation.
A global leader in end-to-end solutions for reality capture and digital twins, NavVis' VLX mobile mapping system is ten times faster than anything previously offered on the market. Trusted by some of the largest companies in the world, such as Siemens, Volkswagen, DHL, and BMW, NavVis is focused on accelerating its operations to meet the ever-growing demand for its 3D scanning and digital twin solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2021
$28.9m
LATE VC
Dec 2018
$35.5m
SERIES C
Total funding: $74.8m
Company HQ
Maxvorstadt, Munich, Germany
Leadership
Felix Reinshagen
(Co-Founder & CEO)Previously worked as a Research Associate at the University of St Gallen and as an Associate Principal at McKinsey & Company.
Georg Schroth
(Co-Founder & Managing Director)Graduated from the Center for Digital Technology and Management with an honours degree in Technology management. Previously worked as an Engineer at DLR.
Finn Boysen
(CRO)Joined NavVis in 2018 as the Global Head of Sales before becoming CRO in 2021. Prior to NavVis, they worked at Microsoft for over 16 years and also spent 2 years at Navision Software as a Product Manager.
Jeno Schadrack
(CFO)Joined NavVis in 2017 as CFO. Prior to this, they were the CFO at C3 Creative Code and Content and held Directorial roles at Wunder Media Production, Burda Creative Group, and Burda Magazine Holding.
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