Insight Analyst, GWI
In office day: Wednesday
1+ day a week in office
Consumer insights for media businesses
Job no longer available
Consumer insights for media businesses
501-1000 employees
Job no longer available
In office day: Wednesday
1+ day a week in office
501-1000 employees
Company mission
To help everyone become an expert on their audience.
Role
Who you are
- An Insight Analyst who’s passionate about uncovering data-driven stories that shape how the world’s biggest media, platform and technology brands understand their audiences
- You’ll need to be able to demonstrate the core skills this role requires
- Proven experience as a researcher or analyst, ideally within media, platforms, technology, or market research
- A talent for data storytelling - translating numbers into narratives
- Exceptional attention to detail and a flair for writing clear, engaging content
- Experience managing client-facing projects and delivering to tight deadlines
- Strong skills in Microsoft Office (especially Excel and PowerPoint); Google Slides experience is a plus
- Excellent organization, time management, and collaboration skills
- Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they’re a big part of what we’re looking for in you
What the job involves
- In this role, you’ll turn GWI’s rich datasets into compelling insights, reports, and presentations that reveal the unexpected and make our clients’ strategies sharper
- You’ll work directly with some of our largest clients, helping them identify key opportunities and trends in digital behavior - then translate those findings into clear, impactful outputs such as slide decks, reports, one-pagers, and presentations
- Support and lead on projects for our global media, platform and technology clients
- Analyze GWI datasets to surface trends and patterns that align with client objectives
- Create high-quality deliverables that turn complex data into simple, actionable narratives
- Partner closely with our Revenue team to discuss incoming projects
- Present insights confidently to clients and internal teams when required
- Be part of a close-knit global team which encourages innovation, thinking big and close collaboration
- Have the opportunity to work with some of the biggest Media and Tech brands across the world
- Contribute to diverse projects that span multiple sectors and audiences
- Enjoy a fast-growth environment with opportunities to learn, grow and make a tangible impact
Salary benchmarks
Our take
Consumer insights have always been a linchpin of good marketing strategy. However, with the pace of digital transformation picking up and some major upheavals throwing additional change into the mix, the ability to closely track the rapidly changing consumer landscape might just be more crucial than ever.
GWI provides consumer insights to media agencies, marketers, and publishers globally. The company claims that its data sets, analysts, and reports represent billions of people worldwide, based on in-depth market research questionnaires with millions of respondents.
Boasting major corporate clients like Microsoft, Google, and Twitter, it is clear the company has got something right. The avenue for its growth is wide, and it will be interesting to see how the rise of disruptive tech like wearables, Internet of Things, and Web3 will affect its data gathering. With over a decade’s worth of experience, GWI has no reason not to be confident about its future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Feb 2022
$180m
SERIES B
Jul 2018
$40m
SERIES A
Total funding: $220m
Company benefits
- Perks: There's free fruit and breakfast when you hourney into the office. And for the days you don't, you'll have the latest tech and a home-office budget to hit the ground running. Plus, you'll glove all the free swag
- Training: Everyone wants to be their best self - and feel comforatble enough bringing their best self to work. Diversity and inclusion is at the heart of everything we do. We offer continuous development opportunities, both personand professional
- Flexible working: We take pride in our flexible workplace. We're big fans of hybrid working, early finishes on Fridays, flexitime to balance work and life, and a 'work from anywhere' option for the jet setter in you
- WellbeingL Happiness is everything. We've got mental health awareness months and wellbeing weeks, counseling through Spill, charity and volunteering days, social outings, and virtual clubs. Feeling good mentally, physically, and socially matters. We get it
Company HQ
Farringdon, London, UK
Leadership
Tom Smith
(Founder & CEO)Worked as Head of Consumer Features at Universal McCann, before founding Trendstream (the company that went on to build GWI).
Diversity, Equity & Inclusion at GWI
OneGWI (Global DE&I Committee)
- At GWI, we want employees to inspire and be inspired. We believe that diversity is the heart of what drives innovation and creativity. Together, we continue to build an inclusive culture that supports all employees to bring their best selves and stand out. We do that by creating a culture that celebrates the diverse voices of our employees where they all have equal opportunities. We believe that it is the right thing to do and it is fundamental to who we are, what we do and our success.
- The foundation of a truly diverse and inclusive organisation is one where the principles of psychological safety are applied and where diversity and inclusivity are baked into everything it does. Without that, you end up with a revolving door of talent. We approach things with respect and openness. We acknowledge that we won’t get everything right all the time, so we listen and learn and do better next time. This is the same approach that we expect from all of our employees.
- We have OneGWI, an Employee Resource Group (ERG), that focuses on driving educational, systemic change and advisory support across the organisation. We are also in the process of revising several of our policies to make them more inclusive, such as parental leave and compassionate leave. We also have tools like an inclusive language guide, and various guidance pieces for things ranging from the menopause to Ramadan
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