Member Engagement Strategy Manager, Spring Health
$97.7-122.1k
3 days a week in office
Personalised mental healthcare
Be an early applicant
Personalised mental healthcare
1001+ employees
Be an early applicant
$97.7-122.1k
3 days a week in office
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- The ideal candidate thrives in a fast-paced, outcomes-oriented environment and has a passion for connecting people to mental health care through thoughtful, effective marketing
- 4+ years of experience in B2B2C or customer marketing, ideally in healthcare, benefits, or a mission-driven, high-growth environment
- Proven success creating and executing marketing strategies that drive measurable outcomes (e.g. activation, engagement, revenue) for large enterprise accounts
- Strong storytelling and communication skills; ability to present data-driven insights in a compelling, customer-centric way
- Deep empathy for customer and member needs, with a track record of developing nuanced, tailored strategies that consider complex population dynamics
- Highly collaborative and comfortable working cross-functionally with account teams, marketers, and product leaders
- Self-starter with a strong sense of ownership, attention to detail, and ability to navigate ambiguity
- Passionate about mental health and driven by mission-oriented work
- Comfort working with marketing automation platforms, preferably Iterable
- Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply
What the job involves
- Spring Health is looking for a Member Engagement Strategy Manager to join our fast-growing Member Marketing team at Spring Health
- In this role, you will be responsible for unlocking access, activation, and utilization amongst our most strategic customers by bringing a consultative, data-driven, and highly personalized approach to our member marketing strategy
- You will serve as the strategic marketing voice for key enterprise accounts, developing and implementing marketing strategies that directly support member engagement and revenue goals
- You will partner closely with Strategic Account Managers, Lifecycle Marketing, Finance, and other cross-functional stakeholders to deliver tailored population-level strategies that scale effectively across our portfolio
- This is a full-time, New York–based position reporting to the Director, Member Engagement Strategy with an expectation of three days per week in the office
- Partner with Strategic Account Managers and other stakeholders to co-own member marketing outcomes for Spring Health's most high-impact customers
- Develop and deliver personalized, data-informed member marketing playbooks that reflect each customer's unique population needs, benefits ecosystem, and business goals
- Translate complex engagement data into clear, actionable insights for customers, helping them understand what’s working, where improvements are needed, and why specific tactics will drive results
- Lead implementation marketing strategy for strategic customer launches—ensuring timely, effective go-to-market execution and driving early enrollment and activation
- Build strategic remediation plans for customers falling short of enrollment or utilization targets; identify root causes and define tactical solutions to get back on track
- Work closely with Member Engagement Strategy, Lifecycle Marketing and Go To Market Operations to deliver personalized strategies at scale
- Operate as an owner accountable for the execution of member engagement tactics across your owned customer book of business
- Act as a trusted marketing advisor to customers, educating them on best practices and advocating for strategies that align to shared success metrics
- Track, report, present, and program manage performance metrics with clarity and consistency, reinforcing the value of Spring Health’s marketing approach to both internal and external stakeholders
- Seamlessly navigate between customer-facing strategy sessions and deep-dive tactical collaboration
- What success looks like:
- Strategic customers meet or exceed member enrollment, activation, and utilization targets within the first 6 months post-launch
- You consistently deliver curated marketing strategies that align with each customer's goals and population needs, and are recognized by stakeholders for driving measurable impact
- Scalable processes and playbooks are developed and adopted across Member Engagement Strategy team
- Cross-functional teams, including Strategic Account Managers and Customer Success, view you as a trusted partner and advisor
- Proactive identification and resolution of performance gaps leads to successful remediation of at-risk accounts
- Your insights and data storytelling help customers clearly understand the "why" behind marketing strategies and influence decision-making
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalised, failing to deliver the personalised mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalised care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioural health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasising the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company HQ
Flatiron District, New York, NY
Leadership
Adam Chekroud
(Co-Founder & President)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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