Senior Growth Marketing Manager, Addition Wealth
$100-165k
+ Equity
More information about location
Holistic financial wellness platform for employees
Open for applications
Holistic financial wellness platform for employees
1-20 employees
Open for applications
$100-165k
+ Equity
More information about location
1-20 employees
Company mission
Addition Wealth's mission is to make personalized financial expertise inclusive and accessible to all company employees.
Role
Who you are
- 5-7 years of experience in growth, performance, or demand generation marketing
- Experience in B2B SaaS or fintech/financial services is ideal
- Proven ability to plan, execute, and scale multi-channel campaigns with measurable results
- Creative, experimental, and deeply curious. You love testing ideas and learning what resonates
- Comfortable with analytics tools (HubSpot, GA4, Looker, LinkedIn Ads Manager, etc.) and data storytelling
- Excellent copywriting instincts with a clear, audience-first approach to messaging
- Organized operator who can build from zero and move fast
- Thrives in a remote-first, startup environment—comfortable juggling ambiguity and competing priorities
- Bonus: Experience marketing to HR/People teams or within the workplace benefits ecosystem
What the job involves
- We’re looking for a creative Growth Marketer to drive our top-of-funnel efforts, owning demand generation across paid, owned, and earned channels. This is a builder role - you’ll have the autonomy to experiment, optimize, and scale what's working. If you thrive at the intersection of performance, creativity, and process, and want to make a real impact, this role is for you
- Own and execute full-funnel demand generation for prospects
- Develop and manage high-impact campaigns across LinkedIn, Google Ads, Meta, programmatic, and other paid channels
- Build email acquisition systems, landing pages, lead capture flows, and nurture funnels with clear attribution and tracking
- Run rapid-fire experiments to test creative, copy, channels, and audience segmentation
- Measure and iterate on performance using CAC, CPL, CTR, conversion rates, and ROI as your north stars
- Build dashboards and reporting to drive visibility and clarity across the team
- Create scalable playbooks, templates, and workflows to grow demand generation sustainably
- Evaluate and manage growth stack tools (HubSpot, Webflow, Zapier, GA4, Looker, analytics platforms)
- Partner with content, design, and sales to develop cohesive campaigns and messaging
- Incorporate feedback from sales, customer success and product to refine targeting and positioning
- Collaborate on marketing assets, product positioning, and conversion optimization efforts
Our take
Investing is an excellent way to harvest financial wellness, from simple budgeting and debt management to preparing for retirement or to purchase a home. However, investment is difficult to navigate without expensive financial advice, and whilst many employers provide their employees with investment opportunities, this is useless without understanding how to do it effectively.
Addition Wealth provides a holistic financial wellness platform for employees, helping businesses to support their staff with successful investing, tax optimization, home purchasing, savings, and other financial wellness opportunities. In addition to providing financial advice for free, the software also includes financial health visualization dashboards, allowing employees to gain a holistic understanding of how to better their financial future.
High-quality financial advice is expensive and inaccessible to most employees, and Addition Wealth has been smart to recognize this and provide a solution, especially with companies battling a worldwide "Great Resignation". By partnering with financial advisors and financial benefit providers, the company drives its clients' revenue by promising to boost the financial wellness of its employees and thus boost productivity through increased career satisfaction.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Mar 2022
$4.2m
SEED
Total funding: $4.2m
Company benefits
- 401(k) & employer match - As a financial wellness company, we want you to maximize your personal finances. This starts with great retirement plans and a match
- Work from anywhere - We're remote first with a home base in NY. Work from home or cowork with nearby teammates—it’s up to you
- Health insurance & wellness benefits - Flexible healthcare options, including dental and vision, as well as healthcare FSA account
- Equity compensation - As an early stage and equity forward company, we have an employee friendly equity plan with outsized equity compared to big tech companies
- Generous parental leave - You shouldn't have to choose between work and your family. We recognize the importance of paid parental leave
- Unlimited vacation - We believe in sustainable hustle, not burnout. Unlimited vacation days with plenty of company holidays
- Company offsites - Team culture is core to our success. As a remote first company, we host regular team events and offsites to keep our team tight knit and fun!
- Unlimited access to financial pros - Need help on your personal finances or taxes? Our financial professionals are available to you, always
Company HQ
Flatiron District, New York, NY
Leadership
Ana Mahony
(CEO)Experience as Vice President of Digital Marketing for Citi from 2013 to 2014. Head of US Cities for Uber Eats from 2014 to 2020.
Salary benchmarks
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