Senior Product Marketing Manager, Shine
German Market
More information about location
Online banking management platform
Be an early applicant
Online banking management platform
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To simplify the daily life of business leaders and freelancers to allow them to focus on what really matters: their success.
Role
Who you are
- You have 6-8 years of experience in Product Marketing. Bonus points for experience in fintech, accounting software, or B2SMB SaaS
- You’re strong on market and customer insight: you can size a market, track competitors, run interviews or surveys, read dashboards – and turn all of that into sharp positioning and segment-specific value propositions
- You know how to run launches end to end: messaging, channels, campaigns, internal enablement – and you keep Product, Sales, Marketing and Support aligned along the way
- You’re commercially minded and comfortable working with pricing and packaging, including value-based pricing, willingness-to-pay, and tiered plans
- You don’t just understand AI – you build with it. You have hands-on experience creating agents, automating workflows, and using AI to do work that would normally need more people
- You communicate fluently in English and German (C.1 / C.2 level)
What the job involves
- The Senior Product Marketing Manager role sits inside the Global Accounting Tribe (Product) and operate as the product-side counterpart to the German Business Unit Lead (Revenue) — jointly driving market-level revenue outcomes by translating global positioning and product strategy into locally relevant GTM activity, competitive intelligence, and lifecycle outcomes
- We're looking for a (Senior) Product Marketing Manager to own how Shine's Invoicing & Accounting products reaches, lands with, and grows its customer base in the German market
- Most PMM roles ask you to position one product in one market. This role asks you to do something harder: hold two products in productive tension, protect an established brand while validating a new one, and author the transition story that brings customers from the old world to the new — without losing them along the way
- If you've done this kind of work before — navigating a portfolio, managing a migration narrative, winning in a competitive market mid-transition — we want to talk to you
- Market & competitive intelligence: Size the market, track trends, and continuously monitor the German competitive landscape and global challengers as early-signal proxies. Keep positioning differentiators and pricing benchmarks up to date and turn insights into clear, actionable recommendations
- Customer understanding & segmentation: Own the ongoing research rhythm in Germany – from in-app feedback and surveys to user interviews, behavioural data, and CS/Sales debriefs. Use these insights to identify underserved segments and unaddressed use cases
- Whitespace & opportunities: Quantify new opportunities in a local and global context, surface the most relevant signals for roadmap prioritisation, and partner with PMs on discovery work where market specifics shape what gets built
- Positioning, offer & go-to-market: Localise global positioning, messaging, and product narrative for the German market. Define segment-specific proof points and competitive angles, shape plan differentiation, value per tier, and upsell triggers, and lead in-market GTM execution for launches, campaigns, and messaging rollouts with hands-on ownership
- Product presence & lifecycle: Own the product journey from first impression to ongoing engagement: website presence, activation flows, in-app messaging, and onboarding. Drive adoption, retention, and feature awareness tied to usage milestones and be accountable for market-level outcomes
- Sales & CS enablement: Equip local Sales and CS with sharp, practical enablement: messaging guides, competitive battlecards, objection-handling frameworks, and focused launch briefings that lead to better customer conversations
Application process
- We usually respond within a week
- 1️⃣ 45' call with Saskia (Talent Aquistion)
- 2️⃣ 60' interview with Anna-Carina (Hiring Manager)
- 3️⃣ A 1h business case presentation to highlight your skills and give you a hands-on feel for the role
- 4️⃣ A soft skills interview based on personality assessments to see how we can best support your growth at Shine & team introduction
Our take
Many people dream of starting a business, but the stresses of banking and accounting prevent them from ever doing so. Hiring accountants is expensive and traditional bookkeeping platforms are failing to meet the demands of today's fintech landscape, showing the demand for an updated take on business banking software.
Shine provides an online banking management platform, offering banking and accounting services for SMEs, freelancers, startups, and agencies. The company's financial experts handle the accounting to free up time, in addition to offering consulting services for business growth and creation.
The rise of open banking has resulted in the fintech industry becoming oversaturated with startups, but Shine shows great potential to stand out due to its comprehensive accountancy services for any business size. Through this approach, the company aims to make online banking services more flexible and accessible whilst providing its customers with insightful and up-to-date financial advice.
Steph
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2018
$9.3m
SERIES A
Jul 2017
$3.3m
SEED
Total funding: $12.5m
Company benefits
- 👩💻 1 day of freelancing per month: The opportunity to put yourself in the shoes of our customers (with a free premium account!)
- 👪 8 weeks second parent leave + 3 days sick child leave
- 💚 Mutuelle: 100% health coverage for you and your family
- 🌏 Work from our Parisian offices or from your home (in France and in some European countries): Shine takes care of a furniture leasing to settle in well at home or a coworking space near you
- 🍱 Restaurant tickets: €9.05 per day for your lunches
- 🎶 Culture budget of €275 per year to buy books or listen to music
- 🤸 Sports pack: €300 per year to take care of yourself
- 🚴♂️ Bike + transport: Participation in transport costs, on folding seat or cycle path (Shine reimburses the kilometers made by bike!)
- ☀️ 8 to 10 days of RTT per year for all
- 🏝 1% holiday bonus paid in June
Company HQ
Mail, Paris, France
Leadership
Nicolas Reboud
(Co-Founder & CEO)Experience as Senior Consultant for Auriverde. Co-founder of Mayoz from 2010 to 2013, and of Printic from 2013 to 2017.
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