Principal Product Marketing Manager, MikMak
$185-200k
OTE
$170-185k
BASE
More information about location
eCommerce enablement & analytics platform
Open for applications
eCommerce enablement & analytics platform
101-200 employees
Open for applications
$185-200k
OTE
$170-185k
BASE
More information about location
101-200 employees
Company mission
To be the #1 Commerce Intelligence enabler that converts global consumers.
Role
Who you are
- 10+ years of experience, including 6+ years of product management experience in a fast paced SaaS product company
- Extensive experience working on products/offerings related to marketing data ecosystems (media, retailer, first-party data) and measurement techniques such as Marketing Mix Modeling (MMM), multi-touch attribution (MTA), or incrementality testing
- Experience working with data science teams and translating complex analytical and modeling concepts into actionable product requirements
- Proven experience in product management or product marketing roles for products leveraging data modeling, artificial intelligence (AI) and machine learning (ML)
- Prior experience with MMM and MarTech related insights/analytics is highly desirable
- Excellent verbal and written communication and storytelling skills; able to create compelling narratives and enable sales and marketing teams
- Strong organizational, analytical, and prioritization skills; thrives in a fast-paced and evolving environment
- Bachelor’s or Master’s degree in business, engineering, Data Science, or a related field; MBA is a plus but not required
What the job involves
- As our Principal Product Manager, you will be responsible for shaping and launching a groundbreaking new product initiative from within the MikMak Platform
- You will also be part of the team responsible for delivering on the key data modeling, and AI features on the roadmap
- You will report directly to our CPTO, and will work closely with internal stakeholders, marketing, partners, vendors, and beta customers
- As the senior member of the Product Management team, you will be responsible for all aspects of the product lifecycle for this new product initiative
- Collaborate with marketing, sales, and our commercial leadership team to develop messaging, positioning, and go-to-market plans
- Contribute to competitive intelligence and pricing strategy to strengthen product positioning and market differentiation
- Act as a domain and product expert for internal teams and evangelize the product vision with strategic customers and external stakeholders
- Work closely with the product management and marketing teams to create critical go-to-market deliverables such as product briefs, feature one-pagers, pitch decks, and competitive battlecards
- Own and drive internal sales training and product launch initiatives
- Partner with Solution Engineering and customer-facing teams to help with demos and deliver impactful customer enablement materials
- Gather and synthesize insights from customers, prospects, and internal stakeholders to influence the product vision and guide roadmap priorities
- Key contributor in the product manager team to help launch a strategic new product initiative from inception to delivery within an aggressive timeline
- Partner closely with product managers, data science and engineering teams to scope and deliver high-impact capabilities
- Define detailed product requirements (PRDs), user stories, and acceptance criteria
- Manage end-to-end delivery across multiple releases, ensuring quality, usability, and customer impact
- Drive prioritization decisions using data, ROI, and customer feedback
- Build a collaborative, high-performing team culture that aligns with company values, while fostering career growth and skill development
Our take
MikMak provides digital marketing software that helps companies understand their consumers' online journey through analytics. Through its platform, users can track sales and optimize the shopability of their existing eCommerce marketplaces, as well as supercharge digital advertising.
The eCommerce landscape has developed massively in recent years, and MikMak faces a number of competitors, but the company has found much success in enabling eCommerce for the lesser-served grocery and alcohol industries. It has gained big-name clients such as Amazon, Target, and Walmart, and has raised significant investment for its expansion.
MikMak is now regarded as a leader in the eCommerce acceleration space, and in 2023 announced a definitive agreement to acquire Swaven. The combination of MikMak's existing platform with Swaven's own enablement and analytics software is cited to "pave the path towards MikMak 3.0", which the company claims will be the world’s most advanced eCommerce enablement and analytics platform to date.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2020
$10m
SERIES A
Aug 2016
$3.2m
SEED
Total funding: $13.2m
Company HQ
South Village, New York, NY
Leadership
Rachel Tipograph
(Founder & CEO)Studied Entertainment Business & New Media at NYU. Joined Time Warner Inc. as a Digital Marketing Consultant in 2008. Was a Strategist at Undercurrent before spending 3 years as Global Director of Digital and Social Media at Gap Inc. Is an investor at Cleo Capital. Co-hosts the BRAVE COMMERCE podcast. Founded Mik Mak in 2014.
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