Senior Content Marketing Lead, Zinc Work

• 5+ years' content marketing experience, ideally in a high-growth B2B SaaS business (fintech also considered)
• A track record of leading content strategy, not just executing to a brief
• Experience building frameworks and systems in a scaling company
• Strong creative instincts, with a portfolio that shows it
• Commercial fluency: you can show how your content drove pipeline, revenue or share of voice, not just opens, clicks and impressions
• Hands-on experience across content and social, brand and messaging, and campaign management
• Creative problem-solver, organised, commercially minded and collaborative

Desirable

• We're looking for a hands-on content leader to own how Zinc tells its story. You'll set the creative and strategic direction for our content, from campaign concepts and messaging to thought leadership, case studies and video, and you'll build the frameworks and processes that let the team scale it
• Our remit is growing into UK mid-market, global hiring businesses and enterprise cross-sell and upsell. That needs dedicated, multi-medium campaign content across the whole customer lifecycle. You'll lead it, and you'll still be close to the work
• Operationalise content production across the marketing team, so quality and pace hold up as we grow 📈
• Build and run a 12-month editorial calendar covering every stage of the customer lifecycle
• Lead campaign and content creation across mediums, including video, thought leadership, research, case studies and PR
• Set the brief, rather than write to one, and own content strategy and messaging for each customer segment 💼
• Manage and coach a small content team, plus external freelancers
• Support our wider brand marketing and content strategy
• Tie content back to commercial outcomes: pipeline, revenue and share of voice 🎙️

• Talent Discovery Call ✨
• Google Meets Interview 💻
• Collaborative MidTask 🧩
• Final In-Person Interview 🧍‍♀️🧍‍♂️
• Hired