Head of Product, Tide
Subscriptions
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More information about location
Business accounts for SMEs
Open for applications
Business accounts for SMEs
1001+ employees
Open for applications
Plus share options
More information about location
1001+ employees
Company mission
To save businesses time and money - so they can get back to doing what they love.
Role
Who you are
- 10+ years of product management experience, with proven ownership of subscription, membership, or product-led growth initiatives
- Strong analytical and commercial capability, with experience defining KPIs/OKRs and driving revenue- and retention-focused outcomes
- Excellent cross-functional leadership, with the ability to influence senior stakeholders across technical and commercial teams
- A customer-first, outcome-driven mindset, focused on delivering meaningful, high-impact member experiences
- Comfort operating in ambiguous, fast-scaling environments, translating complexity into clear priorities and execution plans
- Clear, confident communicator, able to articulate product vision and trade-offs to diverse audiences
- Experience building scalable, global products, with awareness of local market and regulatory considerations
What the job involves
- You are an experienced Product Leader—strategic, analytical, and customer-focused with strong problem solving skills and a commercial mindset
- You will own Membership Plans and the wider Subscriptions platform across multiple markets, shaping how we structure, price, and deliver value to our members as Tide scales
- This role is central to defining the future of our subscription offering, ensuring it is flexible, competitive, and aligned to member needs
- Working closely with cross-functional teams, you will optimise the end-to-end subscription experience
- This includes defining and refining membership tiers, benefits, and pricing models, while ensuring seamless lifecycle management—from sign-up and upgrades through to renewals, downgrades, and cancellations
- You will join the Member Engagement Marketing (MEM) product group, responsible for driving engagement, retention, and long-term member value. Membership Plans sit at the heart of this mission, ensuring members clearly understand and experience the value of their Tide membership
- You will collaborate closely with Billing, Payments, Marketing, Data, Finance, Engineering, and Design to deliver a frictionless, transparent, and engaging subscription journey
- Own the strategy, vision, and roadmap for our global Membership Plans, delivering a high-quality, scalable member experience
- Define, evolve, and optimise subscription tiers, benefits, and pricing, using customer insight and data to drive impact
- Lead end-to-end product delivery, from discovery through execution, across the full subscription lifecycle
- Partner cross-functionally to deliver measurable business outcomes, aligned to company OKRs and growth priorities
- Champion best-in-class user experience, ensuring clarity, transparency, and consistency across all membership touchpoints
- Mentor and support Product Managers as the team scales
- Leverage qualitative and quantitative insights to improve retention and long-term member value
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide is solving that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch, Tide has gained considerable traction among small businesses. This is largely thanks to its fast onboarding times, low fees and the diversity of products, which include a number of accountancy tools. And headed up by a former RBS, C&A and Optanus executive, it is certainly in a unique position within the financial services market.
Having built a strong user base of over 1M customers globally, with 650,000 members in the UK. Through further expansion across Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Sep 2025
$120m
GROWTH EQUITY VC
Jan 2023
$25.2m
GROWTH EQUITY VC
Total funding: $413m
Company benefits
- Flexible working:A flexible working policy that allows most teams to work from home when they need to
- Family-friendly leave: We go above and beyond the statutory requirement for maternity and paternity leave
- Paid volunteering leave: You’re encouraged to take three days a year as paid volunteering leave for your chosen charity or organisation
- Holiday leave: 25 days a year of paid holiday leave, plus bank holidays
- Sabbatical leave: Take a well-deserved break and come back refreshed
- Extra unpaid leave: Extra time off is available beyond your annual leave allocation
- We keep the team fed: Breakfast, snacks and hot drinks are provided daily, along with regular morning teas and catered events
- Personal development: Personal development budget is available for each Tidean to pursue additional training related to their role
- Private health cover: Private healthcare from Vitality, that includes the ability to earn discounts and rewards for having a healthy lifestyle
- Mental wellbeing : 24/7 Employee assistance, unlimited cognitive behavioural therapy, subsidised mindfulness and relaxation app
Company HQ
City of London, London, UK
Leadership
Dr Oliver Prill
(CEO)Began their career as a Consultant at McKinsey. They also held the role of CEO at both C&A Bank and Optanus, and was COO of Kreditech Holding before joining Tide in 2018.
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