Head of Consumer PR, Whatnot
$230-285k
Live stream platform & marketplace
Be an early applicant
Live stream platform & marketplace
501-1000 employees
Be an early applicant
$230-285k
501-1000 employees
Company mission
To enable anyone to turn their passion into a business and bring people together through commerce.
Role
Who you are
- As our Head of Consumer PR, you should have 12+ years of PR experience, plus:
- Deep experience shaping consumer narratives for fast-moving consumer brands, ideally within tech, entertainment, marketplace, or creator-driven industries
- Strong media relationships across business, consumer, tech, and lifestyle outlets, both traditional and new
- Exceptional writing and storytelling skills, with the ability to turn data, insights, and launches into compelling stories
- Proven track record leading comms-driven campaigns that drive awareness, adoption, and cultural relevance
- Strategic thinker with strong execution skills: you move quickly, stay organized, and know how to deliver impact in a fast-changing environment
- Low ego and high ownership: you’re comfortable getting in the weeds and producing results as part of a small, hands-on team
- Curiosity and creativity: you look for new ways to tell stories and challenge traditional approaches to PR
- You are a problem solver with strong leadership skills and people management experience
- Team members in this role are required to be within commuting distance of our Los Angeles, San Francisco, or New York City hubs
What the job involves
- Whatnot’s mission is to enable anyone to turn their passion into a business and bring people together through commerce
- We’re looking for a stellar PR professional to join the Communications & Policy team to help tell stories about our sellers’ successes, the incredible products people can buy, the many unique categories - from women’s fashion to sports cards to antiques to outdoor gear - and so much more
- The Head of Consumer PR will lead our global communications strategy that builds awareness, drives adoption, and highlights the people, products, and experiences that make Whatnot the #1 live shopping app in the U.S. and Europe
- The ideal candidate is on top of emerging trends, experienced landing earned coverage with both traditional press and new media, curious, and excited to take calculated risks
- Consumer PR Strategy: Develop and lead a communications plan that builds awareness and shapes perception across categories while driving understanding of the broader live shopping format
- You’ll tell the story of Whatnot’s innovation, from how we help sellers build businesses to how our platform delivers the best shopping experience
- This role drives momentum through storytelling that underscores Whatnot’s leadership in live commerce
- Drive Media Engagement: Cultivate strong relationships with consumer, tech, and lifestyle press to build credibility and secure meaningful coverage that reinforces Whatnot’s position as the leader in live shopping
- You’ll proactively identify opportunities to insert Whatnot into cultural and industry conversations, expanding our reach across both established and new media
- Your work will deepen engagement and sustain long-term visibility with key outlets
- Create Standout Moments & Campaigns: Use data storytelling, partnerships, and cultural insights to create moments that spark conversation and connection with key audiences
- From launching category studies and consumer trend reports to shaping narratives around seller and buyer behavior, you’ll turn insights into stories that show Whatnot’s impact and momentum
- You’ll bring together innovation, community, and culture to strengthen our story and keep Whatnot defining what’s next in live shopping
- This role will report into the VP of Communications & Policy
Our take
The collectable toy market is large, and Whatnot has built a unique social platform that enables sellers to use livestreams to showcase their products and reach more buyers. The company’s focus is on collectable toys, some of which are rare and can cost thousands of dollars. It's also expanded to sports cards, coins, comics and more.
The idea of Whatnot was led by buyer trends. Instagram's live feature became a popular place for selling toys and trading cards, but of course was not set up to facilitate bidding or handling payments after a sale occurs. Whatnot combines live showcasing with follow-up sale capabilities, thus serving the community in a more novel way than established collectibles market players such as eBay.
The company has grown fast. It was established in 2019 and has already expanded from its original category - Funko Pop figurines - to Pokemon cards, pins, sports cards, and many more. There is still plenty of scope for expanding into new categories, as the company aims to establish itself as the go-to for this large niche, which will be facilitated by the strong levels of funding that Whatnot has raised.
Steph
Company Specialist at Welcome to the Jungle
Insights
54% employee growth in 12 months
Glassdoor (4.9)
Trustpilot (4.3)
Company
Funding (last 2 of 7 rounds)
Jan 2025
$265m
SERIES E
Jul 2022
$260m
SERIES D
Total funding: $749.2m
Company benefits
- Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
- Compensation: Generous compensation, including a competitive base salary and equity. Whatnot offers monthly reimbursement for internet and phone costs, along with a one-time home office set-up allowance. Whatnot offers a pension plan and matches employee contributions of up to 4% of the employee’s base salary.
- Recharge: Whatnot gives you the freedom to take time off as you see fit. And, we take company-wide Winter and Summer breaks so we can recharge. Whatnot provides a monthly allowance for wellness expenses. We know that to take care of our customers, we have to take care of ourselves. Supplemental health and life insurance coverage comes standard at Whatnot. 16 weeks of paid parental leave, and an additional one-month gradual return-to-work period.* Plus an additional childcare allowance, and a lifetime allowance for family planning, including adoption and fertility expenses. *The leave allowances provided by Whatnot may be dictated / informed by your country’s legal requirements,
- Flexibility: As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Germany, Ireland, and Poland, we’re building the future of online marketplaces –together.
Company values
- Always listen to customers
- Move uncomfortably fast
- Prioritize impact ruthlessly
- Own everything and nothing
- Set crazy goals
- Provide extreme transparency
- Optimize for the upside
- Team over ego
- Figure it out
- Deeply understand why
- Have fun & be kind
Company HQ
Marina del Rey, CA
Articles
Leadership
Grant LaFontaine
(Co-Founder & CEO)Former Product Marketing Manager at Google, Project Manager at Facebook. Also co-founded Kit.
Logan Head
(Co-Founder)Experience in Engineering, including at Maker's Row, Factr, and Flight Club. Former Senior Product Manager at GOAT.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 43 more jobs at Whatnot