Head of Brand Strategy, Landing

• This role will be based in the New York City Office
• Bachelor's degree in marketing, communications, or a related field
• 10+ years of professional experience in brand marketing, brand strategy or product marketing ideally in the tech or real estate sectors
• Proven track record of developing campaigns that reach the right audience with the right message at the right time
• Strong content background, with a track record of developing successful marketing campaigns
• Exceptional written and verbal communication skills
• Creative thinker with the ability to generate innovative ideas that lead to impactful results
• Experience managing integrated marketing campaigns across multiple channels, including social media and digital platforms
• Proficiency in analyzing marketing performance metrics to optimize strategies
• Exceptional organizational skills, balancing structure, and creativity
• Strong leadership and team management abilities, with a focus on developing high-performing teams

Desirable

• The Marketing organization is a fast paced organization that is responsible for Growth and Marketing at Landing. You will be surrounded by a strong team that takes pride in winning and delivering innovative top-notch work that brings the industry forward
• Develop and implement a comprehensive brand marketing strategy that is aligned with our vision and values. Utilize a structured and organized approach to craft engaging campaigns that resonate with our audience
• Lead and coordinate integrated marketing campaigns across various channels, including print, digital, social media, influencers, events, and collaborations. Develop comprehensive content marketing strategies that tap into consumer, cultural, and business insights and activate across channels and drive measurable results
• Run market research studies to understand the competitive landscape and identify opportunities for differentiation and overall market perception
• Drive our social media strategy by creating captivating content for Instagram, Tiktok, Facebook, Twitter, and YouTube. Leverage your content expertise to connect with our audience authentically
• Oversee the development of creative touchpoints with users including creative assets, advertisements, and design guidelines
• Partner with Growth, Customer, and Social teams to ensure marketing moments are strategically integrated into performance marketing, lifecycle marketing, and social activations
• Measure performance by defining and monitoring Key performance indicators (KPI’s) to measure the success of brand initiatives. Leverage insights to make data driven decisions on future campaigns to maximize impact
• Lead and mentor the brand team to ensure that customers are at the forefront of every decision we make