Paid Media Manager, Pigment

• This role is ideal for someone who can think strategically, execute autonomously, and thrives in a fast-paced, ambiguous environment
• 4–6 years of experience in paid media, with significant ownership over strategy and budget in a high-growth B2B context
• Experience managing and getting the best out of agency partnerships, clear communicator, strategic thinker, high standards
• Familiarity with AI-powered paid media tools (e.g., performance forecasting, creative generation, copywriting assistants, campaign optimization). You know when and how to leverage AI to improve speed, scalability, and decision-making
• Proven track record managing $2M+ annual spend across channels like Google Ads, LinkedIn, Reddit, programmatic etc
• Strong analytical mind, able to turn complex data into clear recommendations and influence strategy
• A creative thinker who questions the status quo, actively challenges assumptions, and brings new ideas to the table
• Ability to operate independently and navigate ambiguity with confidence
• A bias for action, experimentation, and continuous learning
• Excellent communication and collaboration skills; comfortable engaging with marketers, analysts, and leadership

Desirable

• We’re looking for a Paid Media Manager to lead our global paid media efforts with full ownership of strategy and execution, supported by a top-tier performance agency
• You’ll be the key orchestrator of paid acquisition at Pigment, managing multi-million dollar budgets and working closely with our agency to build, test, and scale paid programs across platforms like Google, LinkedIn, Meta, and beyond
• You’ll push boundaries, explore new formats, and partner cross-functionally to ensure our paid media programs align with Pigment’s revenue goals
• Own and evolve the global paid media strategy across channels and funnel stages, acquisition, retargeting, and brand
• Lead and manage the day-to-day relationship with our paid media agency: set goals, provide direction, and review strategic plans and optimizations
• Collaborate on testing plans and campaign frameworks with the agency to improve efficiency, uncover insights, and drive innovation
• Oversee execution of high-impact paid campaigns across platforms (Google, LinkedIn, Meta, programmatic)
• Analyze performance deeply and consistently, build dashboards, monitor trends, and deliver actionable insights to cross-functional stakeholders
• Work cross-functionally with Demand Gen, Product Marketing, RevOps, and Web to align paid media with pipeline goals and full-funnel programs
• Build scalable processes for campaign planning, testing, and reporting; identify and drive improvements in workflow and tooling
• Stay ahead of trends in B2B performance marketing, bringing innovative formats and channel strategies into the mix