Customer Marketing Executive, Pernod Ricard
+ Share incentive plan
10 days a month in the office
2-3 days a week in office
Wine and spirit seller
Be an early applicant
Wine and spirit seller
1001+ employees
Be an early applicant
+ Share incentive plan
10 days a month in the office
2-3 days a week in office
1001+ employees
Company mission
To unlock the magic of human connection by bringing Good Times from a Good Place.
Role
Who you are
- The Right Attitude – a positive, growth mindset and the ability to perform under pressure
- Leadership – strong emphasis on the “How” and ability to lead by example in challenging circumstances with high levels of uncertainty / ambiguity
- Creativity – willingness to innovate and make change to deliver positive impact
- Stakeholder & relationship management – ability to navigate between sales teams, brand teams and customer marketing stakeholders both at comparable and higher levels of seniority
- You will also need to deliver projects through collaboration and provide clear communication
- Customer centricity and understanding customer needs / perspective
- Planning & Organisation – prioritise workload effectively and deliver against tight deadlines set by customers
- Keep up to date with internal admin
- Budget Management & Analytical Skills – ability to manage large budgets and phase spend forecasting correctly, analyse and evaluate activation spend and push for conversion / sales at every opportunity
What the job involves
- This position sits in our Pernod Ricard UK (PRUK) business. Our diverse population of 300+ passionate employees have been creating conviviality since 2001, bringing our premium brands and unforgettable experiences to the UK
- As the world’s 2nd largest spirits market, the UK is a key location for our company
- At PRUK, we have a culture that blends performance and conviviality: we are recognised as an open and diverse business with a firm commitment to our employees’ wellness, inclusion and safety and to making a positive impact on our industry and environment
- Your team will be at the forefront of the path to purchase creating disruptive activations with key flagship brands in Wholesale and Impulse customers across the UK, driving consumer footfall, increasing feature space and sales in-store
- Your main areas of responsibility will be split across supporting customers and being a key point of contact between 1 or more brand teams and the customer marketing team in a Brand Champion role
- Responsible for creating, selling, agreeing and executing all customer marketing campaigns in the impulse and wholesale channel, including Costco, Coop, Nisa and Spar
- Deliver customer activation plans and execute activations as part of a bespoke Impulse/wholesale activation calendar
- Responsible for the managing the McCurrach field sales activations and relationship
- Effectively manage budget within your customer set, spending on the most likely sources of ROS driving activity
- Responsibility for customer marketing budget for your dedicated brand including monthly reconciliation of A&P spend
- Evaluate customer marketing activity to identify key learnings and which can be acted upon to improve activation and ROI
- Build strong customer relationships supporting the commercial team at customer meetings and brand days to deliver compelling activation
- Managing Trade Media, Trade Press and Trade shows supporting commercial with key assets and artwork and working with PR to manage the execution of adverts
- Understand key Off-Trade priorities and work towards achieving the most relevant goals to your customers
- Develop a deep understanding of individual customers to be able to support their needs and dovetail PRUK priorities
- Pro-actively make recommendations around process improvement in any possible area of team operation
- Manage POS supplier relationship
- Effectively negotiate pricing and delivery of POS for any key campaigns
- Be prepared to take on ad-hoc tasks with ambiguity in short timeframes
- Be prepared to support other team members in different channels depending on the availability of resources, urgency and priority of tasks across the whole department
- Provide a clear overview of your customer needs and investment asks as part of yearly budget planning cycles
- Matrix lead within the team – managing and uploading all team data into extract
- Responsible for all VAP (gift-box) submissions, management and invoicing
- Brand Champion role – effectively manage communication and brand updates between brand teams, the customer marketing team and commercial contacts
- As part of a Brand Champion role – identify retailer wide activation opportunities and manage these if required creating efficiencies within the team
- As part of a Brand Champion role – collaborate with sales and brand teams to create effective Sales Cycle Plans and Brand Plans for subsequent calendar periods
- Internally, you’ll work with brand, sales, performance marketing, category management and the operations team
- Externally, your contacts will be a range of customers from within the impulse and wholesale channel, including Costco, Coop, Nisa and Spar, and occasional third-party suppliers as required
Application process
- End Date: December 3, 2025
- We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors
- Please feel free to leave these off your CV and application form if you so wish
Salary benchmarks
Our take
Pernod Ricard is the French-founded, global wine and spirits group. Currently sitting as number two worldwide, the company has a clear goal to become the leader of its sector. Amongst its broad portfolio of brands includes Absolut, Beefeater, Jameson, Jacob’s Creek and Malibu.
Founded in 1975, the company has found international success with consistent growth across multiple markets. The company’s model has shifted to best accommodate this expansion, becoming a decentralized group. While the global organization operates from Paris, this HQ respects the operational autonomy of its affiliates across the globe, meaning local customer’s needs are not only met but anticipated for maximum effect.
Pernod Ricard has plans to invest in anticipated growth categories. It has been active in portfolio management with Sovereign Brands, Código 1530 and Nocheluna, and has been reinforcing these partnerships to strengthen its US market exposure. This supports the further enhancement of its consumer-centric portfolio development, positioning it for continued success.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Company HQ
L'Europe, Paris, France
Leadership
Alexandre Ricard
(Chairman & CEO)Is the grandson to Pernod Ricard founder, Paul Ricard. Perviously served as Chief Operating Officer and Deputy CEO for Pernod Ricard. Experience as Member of the Board of Directors for L'Oréal, M&A Consultant for Morgan Stanley, and Strategy Consultant in Accenture.
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