Field Marketing Manager, WorkOS
+ Equity grants
APIs to make apps enterprise-ready
Be an early applicant
APIs to make apps enterprise-ready
21-100 employees
Be an early applicant
+ Equity grants
21-100 employees
Company mission
To build a toolkit to help startups meet the requirements for bringing on enterprise clients.
Role
Who you are
- Successful candidates will have a background in field or events marketing at a B2B SaaS company with a deep understanding of the field marketing landscape to help define effective events that drive awareness and engagement for WorkOS within the developer community
- 3-5+ years in a b2b field marketing, event marketing or related role
- Experience leading events end-to-end including budget, vendor management, and execution
- Deep understanding of conferences in the developer/b2b landscape
- Expertise across marketing channels to ensure engagement and attendance
- Demonstrated success working with sales team to meet leads/pipeline goals
- Ability to travel for field events as needed
What the job involves
- We are seeking an experienced Field Marketing Manager to join the team
- Hosting our own in-person conferences, sponsoring and/or attending external conferences, dinners, roundtables, and meetups is an essential part of our marketing strategy and are looking to bring someone in-house to lead the effort
- Define our field marketing strategy including both internal and external events
- Work closely with sales leadership to craft strategies for outreach before events and follow-up afterward, along with preparing related materials
- Collaborate with the marketing design team to create event content, design promotional assets, and develop supporting materials
- Oversee and track the event budget on a quarterly basis, ensuring spending aligns with objectives
- Evaluate, analyze, and provide insights on the success of events, offering regular performance updates
- Research and identify new event opportunities targeting key industries and buyer personas
Our take
The inspiration for WorkOS came from the founder’s previous email startup, Nylas, and the difficulties he faced in crossing what he calls “the enterprise chasm.” The challenge of serving enterprise clients, and meeting their stringent security and admin requirements, is one that many B2B SaaS startups face as they start to scale.
WorkOS steps in at this critical stage, providing a single API driven platform which enables its customers to easily integrate with the major vendors that provide enterprise security and admin solutions. For example, rather than building individual integrations with each of the single sign-on (SSO) providers, a customer would only need to integrate with WorkOS in order to support these solutions.
Enterprise features that WorkOS is providing building blocks for include Single Sign-On, Directory Sync, Audit Trail, and more. WorkOS are helping a whole host of SaaS providers break into enterprise channels, and have been bolstered by substantial Series B funding in 2022. In that same year, WorkOS acquired its first company, UI framework builders Modulz, a deal that will widen the scope of API products that WorkOS can offer.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jun 2022
$80m
SERIES B
Total funding: $80m
Company benefits
- WorkOS pays 90% of premiums for employees and dependents to help keep your family healthy
- WorkOS provides a 3% match of your 401k contributions to help you save for retirement
- Relax and recharge with 20 days of paid yearly vacation. We also offer 12 weeks of parental leave for new parents
- Monthly stipend for gyms, yoga classes, race registrations, or whatever keeps you active
- Monthly stipend for a massage, meditation class, therapy, or activities that enhance your mental well-being
- Outfit your working space with a stipend for equipment that will keep you comfortable and productive
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Michael Grinich
(CEO)Earned a BSc in Computer Science from MIT. Previously worked in the Engineering team at Dropbox, in the Design team at Nest and was the Founder & CEO of Nylas for 4 years.
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