Senior Product Marketing Specialist, Expedia Group
Vacation Rental
$82.5-115.5k
Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
Online travel shopping company
Open for applications
Online travel shopping company
1001+ employees
Open for applications
$82.5-115.5k
Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Our B2B Product Marketing team is looking for a motivated Senior Product Marketing Specialist who excels working within a team and independently, eager to learn and grow, and cares deeply about the customer experience to focus on our Vacation Rental business
- 2 to 5 years of experience orchestrating and optimizing GTM strategies throughout the B2B customer lifecycle
- Excellent project management skills, with an ability to consistently prioritize and lead execution from other team members to deliver quality outcomes on time
- Demonstrate use of data and metrics to develop and test hypotheses, deploy optimizations, and evaluate outcomes
- Possess strong interpersonal skills to successfully collaborate with other teams in globally matrixed work groups
- Enjoy a fast-paced environment, with multiple priorities and a strong bias for action
- Actively identify and resolve issues, owning tools and processes, with minimal supervision
- Bachelor’s degree in business, marketing, advertising or communications, or a related technical field; or equivalent related professional experience
What the job involves
- Travel Partnerships and Media helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions
- Join our team of product marketing professionals and help us fulfill our travel partners’ reach and visibility needs!
- Assist with developing fundamental insights of our market, partners, and competitors
- Analyze data to identify opportunities for growth and areas for improvement to inform marketing strategies
- Gather and analyze customer feedback to inform GTM strategies, messaging and positioning, and influence the product roadmap by conducting customer interviews, surveys, and focus groups
- Work across global teams to own, execute and report on go-to-market marketing strategies to drive high-performing product launches
- Develop clear and compelling positioning and messaging for our Vacation Rental product portfolio
- Lead product launch plans and develop effective sales training materials
- Collaborate with product, growth marketing, public relations, sales enablement, sales, and customer support teams to ensure alignment and support for go to market launch
- Present GTM plans and performance updates to senior management
- Help maintain internal alignment with other parts of the company including Product, Sales, Customer Success, and Marketing
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan
- Health Insurance
- Dental Insurance
- Flexible Spending Account (FSA)
- Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
Company values
- Force Simplicity
- Include Consciously
- Trust Each Other
- Go Get What's Next
- Choose Fearlessly
Company HQ
Interbay, Seattle, WA
Articles
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
People progressing
Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.
Salary benchmarks
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