Senior Manager of Product Marketing, Hinge Health

• The ideal candidate is an experienced, B2B product marketer that excels in a fast-paced, roll-up-your-sleeves environment
• That means being able to move easily between learning the technical details of five new features launching the next quarter to developing simple and compelling narratives that the sales team can use to wow customers
• As a go-to-market leader and connection point between commercial and product organizations, the softer skills of leadership, influence, and effective communications are essential
• Minimum of 5 years experience in B2B product marketing
• Proven ability to influence the product roadmap based on insights from the market, sales, customers and product concept validation
• Proven success developing effective messaging, positioning and narratives, especially in a competitive environment
• Track record of leading successful new product launches including GTM strategy and pricing plus management of cross-functional teams to deliver on business goals
• Experience developing compelling internal content and training for sales, customer support, and marketing as well as effective external product marketing assets including videos, demos, one-pagers, and sales pitches
• Experience developing and managing high performing product marketers
• Prioritizing activities with cross-functional teams, and creatively managing resources

Desirable

• We are looking for an experienced Sr Manager of Product Marketing who can lead the launch of new products and features and use the voice of the market to shape our product roadmap
• This highly strategic and visible role will work across sales, marketing and product teams to align efforts and deliver on our business goals
• Your focus will be on the core member experience of our program - from exercise guidance and education in our app, to wearable technology for pain relief
• You will be responsible for driving commercial launch plans and strategy, developing compelling messaging and enablement, and orchestrating cross-functional teams to deliver on market success
• With your deep knowledge of customers and the product, you will inform the product roadmap and become the secret sauce that keeps product and commercial teams glued together to deliver a product our customers love
• Use market and customer insights to identify market opportunities, inform the product roadmap, validate product concepts, segment audiences, and shape GTM strategies
• Develop positioning, narrative, and messaging strategies that drive our audiences to action and differentiate us from the competition
• For new products and features, develop the go-to-market strategy and orchestrate the cross-functional execution plan to achieve business goals
• Create compelling product marketing assets, evidence and enablement to support demand generation and sales efforts
• Help develop members of the product marketing team with best practices so we can scale, increase our impact, and stay-ahead of business needs