Senior Director of Marketing, Range Energy

• The ideal candidate will have experience in a B2B product launch, including the market education activities associated with communicating the value of a novel technology
• 10+ years of experience in marketing, with at least 5 years in a leadership or director-level role
• Experience leading major components of a B2B product launch, especially in a startup environment
• Strong expertise in digital marketing, brand management, and integrated marketing communications
• Excellent communication, presentation, and interpersonal skills
• Data-driven mindset with experience in using analytics tools to measure and optimize marketing efforts
• Ability to thrive in a fast-paced, dynamic environment with multiple competing priorities
• Physical Requirements: Ability to lift and carry up to 50 pounds of equipment. Comfortable with occasional bending, kneeling, and climbing as required for infrastructure maintenance
• Travel Requirements: Occasional travel may be required for training, pilot support, conferences, or to support remote office locations
• While we appreciate the importance of schedule flexibility, it's essential to note that the nature of this role necessitates a regular and consistent onsite presence

Desirable

• Range Energy is looking for an experienced and motivated Senior Director of Marketing to help us craft and share our story with trucking industry, investor, and regulator audiences
• As the first dedicated marketing hire, this is a high-impact role with the opportunity to collaborate closely with senior leadership and drive success in the marketplace
• Drive cross-business alignment on marketing and communications goals, and develop and execute on a comprehensive strategy to achieve these goals
• Develop quantitative and qualitative metrics to assess progress against marketing goals, and leverage analytical tools to measure performance
• Own and manage build-out of marketing team, including a network of external contractors, and internal resources
• Work closely with sales, product, and other departments to ensure alignment and maximize the impact of marketing initiatives on business growth
• Lead planning and execution of marketing activities across multiple channels, including social platforms, tradeshows, owned platforms, and PR
• Oversee brand positioning and messaging across all channels to enhance brand identity and maintain consistency in all marketing materials
• Drive the planning, execution, and optimization of multi-channel marketing campaigns, including digital, content, email, social media, events, and traditional media
• Conduct competitive analysis, industry research, and customer segmentation to inform marketing strategies and identify new opportunities for growth
• Report on marketing performance to senior leadership and key stakeholders, providing actionable insights and recommendations