Product Innovation Manager/Senior Manager, Midi Health
$150-200k
More information about location
Virtual women’s midlife healthcare clinic
Open for applications
Virtual women’s midlife healthcare clinic
501-1000 employees
Open for applications
$150-200k
More information about location
501-1000 employees
Company mission
To bring compassionate, high-quality medical care to women 35+.
Role
Who you are
- 5-10 Years in Product Management, Product Marketing or Innovation: Proven track record of launching new products from 0 to 1
- CPG or B2C Tech Expertise: Strong background in either consumer goods or direct-to-consumer technology
- Cross-Functional Leadership: Demonstrated ability to lead without formal authority in a fast-paced, high-growth startup environment
- Strategy Background: Experience in management consulting or internal corporate strategy is preferred
- Exceptional Analytical Rigor: Ability to build complex business cases and financial models
- Market Research Proficiency: Skilled in both qualitative and quantitative research methodologies
- Communication: Ability to present complex ideas clearly to founders and clinical experts
- Organization: Expert-level project management and documentation skills
What the job involves
- As the Product Innovation Manager, you will be the engine behind our NPI Strategy Council. You will partner closely with our founders, clinical leadership, and cross-functional teams to identify market opportunities, build rigorous business cases, and manage the product lifecycle from initial concept through to market launch
- 1. NPI Strategy & Lifecycle Management
- NPI Council Leadership: Manage the operational rhythm of the NPI Strategy Council, ensuring clear agendas, decision-making frameworks, and follow-through on all action items
- Gate Process Management: Lead products through the formal NPI "Gates"—from initial ideation (Gate 1) to full commercial launch (Gate 4)—ensuring all criteria for clinical safety, operational readiness, and financial viability are met
- Innovation Roadmap: Maintain and evolve the innovation roadmap, capturing and prioritizing ideas from founders and stakeholders while balancing them against business goals
- Decision Tracking: Maintain the "NPI Meeting Decision Log," ensuring all strategic pivots and approvals are documented and communicated company-wide
- 2. Business Case Development & Strategy
- Financial Modeling: Develop robust business cases for new offerings, including cost-benefit analysis, pricing strategies, and projected ROI
- Market Opportunity Assessment: Conduct deep-dive market research to identify trends in women’s midlife health, CPG (Consumer Packaged Goods), and health-tech
- Competitive Benchmarking: Stay ahead of the curve by benchmarking competitor offerings, pricing, and patient experience models to ensure Midi remains the market leader
- 3. Market Research & Insights
- Customer Voice: Design and execute market research studies to validate customer needs and test new product concepts
- Insight Reporting: Create comprehensive reports (e.g., Product Launch Strategies) that synthesize complex data into actionable recommendations for the executive team
- 4. Execution & Cross-Functional Product Management
- Concept to Launch: Act as the primary Product Manager for new offerings, coordinating with Clinical Care, Operations, Engineering, and Marketing to ensure a seamless launch
- Stakeholder Management: Work across a diverse set of teams to gather requirements, manage dependencies, and ensure clinical protocols are integrated into new product designs
Application process
- Recruiter Screen (30 min)
- Hiring Manager Screen (45 min)
- 3x Team Interviews (30 min each)
- Final Interview (60 min)
Our take
Women’s health is widely known to be an under-researched and undervalued sector of the global health market. So there is considerable opportunity for companies and researchers to delve deeper. Focusing on menopause specifically is Midi Health, founded in 2021.
Midi Health has built an offering that includes telehealth visits, at-home testing and supplement delivery. The company looks to support women through a trying phase, tailoring its approach to individual needs rather than grouping all women into one case - like classic healthcare has tended to do.
A huge win for the company is that the program is supported by major insurance plans in America - creating accessibility for a large number of women. With a large dose of funding, Midi Health continues to scale and expand its services to more states. It achieved unicorn status in 2026.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Feb 2026
$100m
SERIES D
Oct 2025
$50m
SERIES C
Total funding: $262.9m
Company benefits
- Medical, Dental, and Vision
- 401K
- Flexible Paid Time Off
- Parental Leave
- New Hire Equipment Stipend
- Monthly Remote Work Stipend
Company HQ
Downtown Menlo Park, Menlo Park, CA
Leadership
Joanna Strober
(Co-founder & CEO)Previously Founder and COO of Kurbo Health (acquired by WW in 2018), where they later became SVP. Co-author of Getting to 50/50.
Sharon Meers
(Co-founder & President)Co-founder and Advisor for The People. Previously, worked at Ebay first as Head of Sales and Business Development, and then as Head of Strategic Partnerships. Also Director of Capital Group | American Funds.
Jill Herzig
(Co-founder & Head of Brand Innovation)A vast background in editing within the magazine industry. Went on to become Content Officer for January AI and Senior Director, Content Innovation at WW (formerly Weight Watchers).
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