Staff Brand Designer, Docker
CA$178.3-254.8k
US Salary Range $130,900 – $187,000 + Equity
More information about location
App development platform
Be an early applicant
App development platform
1001+ employees
Be an early applicant
CA$178.3-254.8k
US Salary Range $130,900 – $187,000 + Equity
More information about location
1001+ employees
Company mission
To simplify the lives of developers building world-changing apps.
Role
Who you are
- 8+ years of design experience spanning brand, visual, and web, with a track record at staff or principal level, ideally for SaaS, developer tools, or other technical products
- Bachelor's degree in Design, Visual Communication, or a related field, or equivalent practical experience
- Strong portfolio demonstrating brand systems you've extended, evolved, or significantly applied across surfaces. Should include brand application work, illustration, web design at scale, and motion. 3D and video are a plus
- Experience working closely with external creative partners, agencies, contractors, or specialist studios, as the senior in-house designer who informs their work, evaluates deliverables, and operationalizes the result
- High-concept brand thinking: the ability to evaluate color, typography, iconography, and design system decisions against voice, strategy, and mission, and to articulate the strategic case for those decisions to non-designers, including executives
- Solid UX/UI fundamentals: hands-on experience designing and shipping responsive web experiences at scale, leading work within a mature design system, and partnering closely with engineers on implementation
- Demonstrated fluency with generative AI as part of a real creative workflow, not just as a novelty. You can articulate where AI helps, where it doesn't, and how to keep a human point of view in the work, and you've built workflows that others can adopt
- Strong written and verbal communication skills; comfortable presenting work to executives, defending design decisions, and influencing across marketing, product, and engineering partners
- A genuine interest in developer tools and the AI/agent ecosystem Docker is building for
What the job involves
- As a Staff Designer on the Marketing team, you will be the senior in-house craft leader on Docker's brand, the person who carries the visual system across every surface and makes sure it lands consistently wherever Docker shows up in the world
- You will own the design of docker
- Com, lead our marketing design system, and set the bar for design work across Marketing
- This is an individual-contributor leadership role for a senior practitioner who has done this work before, someone who thinks in systems, has strong opinions on craft, and uses modern tools (including AI) to multiply the team's output without compromising quality
- Serve as the senior in-house design voice on Docker's brand. Steward the visual system across every surface, evolve it as we learn what's working, and make sure it shows up consistently across Marketing, Product, and beyond
- Extend Docker's visual language into our product portfolio, with particular focus on how we visually represent our AI products through illustration, motion, and supporting visual language
- Own the design of docker.com and adjacent marketing surfaces end-to-end: information architecture, page layouts, interaction patterns, and visual treatment across desktop and mobile. Set the standard for what a great Docker web experience feels like
- Lead Docker's marketing design system in Figma, the working components, patterns, and tokens the team uses daily. Partner with Product Design to keep brand and product expression coherent across every developer touchpoint
- Set and raise the craft bar across Marketing's design output. Review the work of other designers and contractors and give meaningful feedback
- Partner with marketing leadership to translate company strategy into brand and visual approaches. Bring a confident point of view to brand evolution, campaign direction, and how Docker shows up against competitors
- Design for print, trade shows, event activations, SWAG, and other physical goods, ensuring the brand shows up consistently wherever Docker appears in the world
- Design and implement AI-assisted creative workflows across image generation, video and motion, voice, copy iteration, and in-editor design assistance. Build the systems, prompt libraries, and asset pipelines that let the entire team operate at a higher velocity, and stay current as the AI tooling landscape evolves
- Conduct lightweight UX work in support of marketing goals: wireframes, flow diagrams, usability reviews, and basic user testing on web and campaign surfaces
- First 30 Days
- You will onboard into the team and get hands-on with Docker's current brand, marketing surfaces, and design workflow. You will meet your counterparts across Marketing, Product Design, Content, DevRel, and Marketing leadership, and start understanding how creative work currently flows through the organization. The goal is to listen, ask sharp questions, and develop a clear point of view on where the brand and web experience are today
- First 90 Days
- You will be an key contributor to in-flight marketing campaigns and brand projects, leading design reviews where appropriate and partnering with marketing leadership on direction. You'll have completed an audit of the brand system and docker.com, identified the highest-leverage opportunities, and begun rolling out AI-assisted workflows the rest of the team can adopt
- One Year Outlook (First Year)
- You will be Docker's most senior IC voice on brand and marketing design, the person leadership turns to for a defensible point of view. You'll have materially evolved docker.com, built out the marketing design system that the team operates on daily, and established a scalable creative system, including AI-assisted workflows and asset libraries, that the entire company can pull from. Other designers will be doing better work because of how you've set the bar
Our take
Docker supplies a hub and desktop solution to simplify the workflow of app development teams. Originally known for popularising the idea of containerising software, it saw itself outpaced by Kubernetes. However, the company has identified a problem with the growing complexity of containerisation, with some apps consisting of dozens or even hundreds of containers - which is what it now addresses.
Docker has had a difficult time in the past, with 2019 seeing it sell off its enterprise business, reduce its workforce by hundreds, and change its leadership team. As a well known brand and ecosystem for containerisation, however, it aims to lure developers back to its product as well as to take advantage of the growing global demand for app development.
Returning to focus on developers rather than large companies was certainly a gamble, but one that seems to have paid off. The company has returned to profitability and raised Series C funding in 2022, which has been used to hire new talent, ramping up its business, and continuing to develop and refine its product. On top of this bounce back to success, it's also embarked on a series of acquisitions to bolster its business.
Steph
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 13 rounds)
Mar 2022
$105m
SERIES C
Mar 2021
$23m
SERIES B
Total funding: $526m
Company benefits
- 100% company paid medical premiums for employees and dependents
- Flexible Time Off Policy
- Employer Paid Holidays
- Generous Parental Leave (after 6 months of employment)
- Home Office Set Up Budget
- Monthly Technology Stipend
- Training Allowances
- Life and Disability Insurance
- Retirement Plans
- Virtual and In-Person Social Events
- Docker Swag
- Quarterly Hackathons
Company HQ
China Basin, San Francisco, CA
Leadership
Don Johnson
(CEO)Prior to joining Docker in 2025, Don spent nearly 9 years at Oracle in various Engineering/VP roles. Before that, they spent over 7 years at Amazon as a Software Development Engineer and Principal Engineer.
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