Lifecycle Marketing Manager, Bark
$100-130k
+ Equity
In office on Tuesday- Thursday
3+ days a week in office
Dog toys and treats subscription service
Open for applications
Dog toys and treats subscription service
501-1000 employees
Open for applications
$100-130k
+ Equity
In office on Tuesday- Thursday
3+ days a week in office
501-1000 employees
Company mission
To make dogs as happy as they make us, because dogs and humans are better together.
Role
Who you are
- You should have a passion for direct response and lifecycle marketing, backed by a proven track record of developing high-impact, scalable growth campaigns across email and SMS
- Your love for segmentation and personalization, combined with a genuine affection for dogs, will empower you to craft strategies that delight both our customers and their furry friends
- If using AI and data driven insights to deliver the right solution to the right dog at precisely the right time gets your tail wagging (figuratively speaking), then this role is for you!
- 5+ years of experience in email/SMS marketing for D2C businesses with a focus on converting prospects and churned customers
- Experience building communications programs through CRM and/or marketing automation systems (Simon Data, Braze, Iterable, HubSpot or similar platform)
- Klaviyo expert, with working knowledge of other lcm platforms and channel best practices
- Familiarity with Canva, Illustrator, or another design tool a plus!
- Strong skills in analyzing product metrics and extracting actionable insights
- The ideal candidate thrives in a fast-paced environment, is scrappy and resourceful, and has strong creative sensibilities
- You will be expected to roll up your sleeves and get hands-on in executing while also assuring your strategy aligns with the business line as well as overall business goals
- Experience leading cross functional initiatives to get things done - brief building, templates, processes for working with in house teams, ie. creative, organic social
- Excellent written and verbal communications skills, including exceptional proofreading skills
- Self-starter who can work through immediate challenges while recommending modifications for enhanced efficiency
- Positive attitude, collaborative, and must love dogs!
What the job involves
- The Lifecycle Marketing team at BARK is revolutionizing how we engage with millions of customers across DTC, retail, and eCommerce fronts
- By harnessing big data, leveraging AI tools, innovative creative strategies, and a multi-channel approach, we're crafting a personalized 1:1 communications experience that anticipates and addresses each customer's evolving needs
- From nurturing prospects and driving conversions to engaging subscribers, upselling, and fostering long-term retention and loyalty, our programs are tailored to serve every stage of the customer journey
- As a Lifecycle Marketing Manager focused on introduction, cultivation, and conversion of prospects, you will play a pivotal role in this transformation
- Strategize, build and execute automated lifecycle marketing journeys and one-off campaigns across all CRM channels (including email, SMS, and Referral) to drive new subscribers
- Primary focus will be within our Play business, BarkBox and SuperChewer, however this role will influence our overall approach to CRM efforts which service all lines of business (BarkBox, SuperChewer, Bright, Air, Eats) and their respective customer journeys
- Building and owning the communication calendar for prospects with the KPI of subscription volume and contribution expectation outlined for your channel
- Continuously conduct A/B tests and analyze results to develop insights that improve acquisition and win-back conversion rate
- Develop customer segmentation, targeting, and contact strategies to maximize the conversion rate and LTV/CAC
- Create prospect nurture programs to ensure long-term engagement for our growing customer base
- Maintain a high bar for marketing creative and copy across lifecycle campaigns; partnering with internal teams and acting as an extension to our in-house creative team to reach key business results
- An ability to articulate and share-out what’s resonating with customers. Owning KPI reporting, including weekly and monthly updates - with an opportunity to share out results to c-level on a regular basis
- Be an in-house expert in lifecycle marketing strategies and help shape how we improve and expand our lifecycle marketing efforts
Our take
The number of subscription model services has risen substantially over nearly a decade, and the hassle-free, customizable model makes it a smart fit for pet services. BARK, previously BarkBox, is a subscription company working with retail giants like Amazon, Target, and PetSmart to leverage this trend, delivering monthly boxes of dog products to pet owners.
The recession-resistant nature of the pet sector has made BARK an attractive investment prospect. However, numerous like-for-like US competitors have enjoyed the same market benefits, and whilst BARK's big-name retail partnerships are likely to keep it ahead, at some point it may need to consider more decisive ways of distinguishing themselves from competitors.
However, the company has has leveraged these advantages into material gains. Further, after a minor rebrand and the launch of BARK food, its own dog food brand, they seem well-placed to continue ahead of the pack. The company also launched two marketing email campaigns in January 2023 for its lately Durable Dental Chew product launch and launched SMS in July 2022; these have been tangible efforts to keep its subscribers long term.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2016
$60m
SERIES C
May 2016
$60m
SERIES C
Total funding: $141.7m
Company benefits
- Health + wellness - We offer truly fantastic medical, dental, and vision coverage for humans, plus comprehensive pet insurance for your whole family
- Flexible vacation - All work and no play is a big bummer for your dog. Our pack takes real vacations to get away and uses our flexible work from home policy to get stuff done
- Salary + equity - Our competitive salaries are supplemented with BARK equity offers - everone here is invested (literally and figuratively.)
- Office dogs, of course - It would be kind of weird if you didn't bring your dog to work. Being at BARK means having human and dog coworkers
- Comfy place to work (and nap) - Dog beds everywhere and there's no such thing as too many treats. For humans, cold brew is on tap, meals are catered 3x weekly, and we love our seltzer robot
- Thinkin' about your future - Extended parental leave, 401k plans, and other "live your life" benefits to help you and your pack flourish
Company HQ
Financial District, New York, NY
Articles
Leadership
Matt Meeker
(Co-founder & Executive Chairman)Matt worked as an Account Director at i-traffic from 1998-2000 before co-founding Meetup.com and working as an Advisor for OpenSky. He co-founded BARK - BarkBox's parent company - in October 2011, serving as CEO until September- when he became Executive Chairman.
Henrik Werdelin
(Co-founder)Henrik started his career at the BBC before co-founding Tripledash, Prehype, and serving on the Board of Issuu. In October 2011, he co-founded BARK with Matt and Carly.
Carly Strife
(Co-founder)After 3 years at Deloitte as a Senior Valuation Associate, Carly worked for Uber for a year in Operations. She left this role to co-found BARK in October 2011, and has also been a Partner of Ambush Capital since January 2018.
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