Head of Brand & Campaigns, Elliptic
9 Month Fixed Term Contract
Blockchain analytics & crypto compliance platform
Be an early applicant
Blockchain analytics & crypto compliance platform
101-200 employees
Be an early applicant
101-200 employees
Company mission
Elliptic’s mission is to protect its customers from financial crime in crypto assets.
Role
Who you are
- Are passionate about delivering campaign excellence, building high performing teams, and are driven by a desire to deliver commercial impact
- Thrive in collaborative environments, working seamlessly with cross-functional teams and senior leaders
- Love the scale-up vibe, can be flexible, live with uncertainty and hold boundaries to ensure focus on key activities that deliver results
- Are adept at developing compelling content and campaigns that align with customer needs and business objectives
- Enjoy staying informed about industry trends and continuously seek ways to innovate and improve marketing strategies
- Are driven by leading and developing a diverse team, and know how to get the most out of people
- Significant experience of leading marketing teams to develop multi-channel campaigns with a track record of exceptional results
- Strong experience of interim/parental leave cover with a proven ability to hit the ground running and deliver excellence
- Strong knowledge across various channels including paid digital, events, PR/Comms, social, content, email and webinars
- Experience building and optimizing the technical stack required for automation across the marketing function using HubSpot
- A strong branding background, with a deep understanding of Marketing's role in development, evolution and monetisation of products & services
- Proven experience in developing highly creative new marketing concepts and sales-focused strategies
- Passion and tangible knowledge of B2B Enterprise SaaS industries
- The ability to design the collection of key data inputs, analyse them, and turn them into insight-driven decision making to deliver clear results and marketing optimization
- The ability to multitask and prioritise in a fast-paced and dynamic work environment
- Excellent written and oral communication chops, in addition to polished presentation skills
- Top notch organization skills with a keen attention to detail
- A winning attitude coupled with unquestionable integrity
What the job involves
- You will significantly impact business growth by strategically positioning our brand and delivering campaigns that drive engagement and pipeline generation targets globally.
- Your deep understanding and exceptional execution of integrated campaigns, full-funnel marketing, creative services, demand generation, messaging & content will drive brand awareness and lead generation across verticals and regions.
- By fostering strong relationships with key colleagues and enabling a small multi-disciplinary team to excel, you will help deliver high value and differentiated campaigns that build commercial value for Elliptic.
- Reporting to the Chief Marketing Officer, you will also be an essential part of our Marketing Senior Leadership team.
- You will need to be hands on and able to deliver to a high-level, as well as support and contribute to the wider strategic aims of the business
- Campaign Management
- Leading a team to ensure the successful design, delivery and measurement of end-to-end integrated marketing campaigns that drive brand awareness, generate leads, and enhance customer engagement
- Utilize data-driven insights to continually optimize campaign performance
- Brand Development
- Strengthen Elliptic’s global brand presence through consistent messaging, innovative content, and strategic communications
- Oversee the development of marketing collateral, ensuring brand consistency and high-quality standards
- Stakeholder Collaboration
- Work closely with the wider commercial team, senior leadership, intelligence and policy teams to ensure marketing efforts support overall business goals and efficiency
- Liaise with external agencies, vendors, and partners to amplify marketing efforts and ensure maximum effectiveness
- Performance Tracking & Reporting
- In partnership with the Marketing Operations Manager and Revenue Operations Lead, monitor and report on the effectiveness of marketing initiatives, providing regular updates and insights to senior leadership
- Utilize analytics tools to measure campaign ROI and inform future strategies
- Team Management
- Lead, inspire, and develop a small team of marketing professionals operating across timezones
- If required, support the hiring and onboarding of new team members
- Content Development
- Oversee the plan and production of a constant stream of content marketing and thought leadership programs/materials that support our brand and commercial goals
- Work with key internal and agency partners to ensure all content is aligned to ICP needs
- Event Management
- Oversee, and when required support execution, of the global events programme spanning owned and 3rd party events, speaking opportunities and webinars
- Budget Management
- Work within the agreed budget, managing spend effectively to ensure ROI
Salary benchmarks
Our take
The rise of cryptocurrency has been dramatic. As more established financial institutions move into the sector, these companies need to understand when they can let transactions run — and when they should intervene.
A key issue with most cryptocurrencies is that their nature means they can be used by criminals for illicit activities, such as money laundering. Elliptic’s focus is on tackling financial compliance, and it has developed machine learning tech that screens transactions to identify suspicious patterns and dubious transactors. It offers an integrated suite of products for financial institutions to screen crypto-flows, which it analyses for links to illicit activity such as money laundering, terrorist financing and other financial crimes.
Elliptic’s dataset has been developed since 2014 and includes over 20 billion data points and covers 148 assets, representing 98% of the global trading volume. Two-thirds of global crypto volumes are transacted on exchanges that use Elliptic’s products, highlighting the company's leadership position in the market.
It works with firms like Coinbase on their internal anti-money laundering compliance, and with other big-name clients such as Santander, Revolut, Genesis, and Stellar. Elliptic is currently working with several undisclosed leading research and trading desks to develop its product to maintain its strong position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
41% female employees
-21% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2021
$60m
SERIES C
Feb 2020
$5.6m
SERIES B
Total funding: $100.6m
Company benefits
- Share options
- Health insurance
- Flexible & remote working
- Individual training budget of USD 1,000 a year
- LinkedIn Learning account
- Quarterly offsites
Company values
- Empowerment
- Positive Impact
- Openness
- Creating Connections
- Curiosity
Company HQ
City of London, London, UK
Articles
Leadership
James Smith
(Board Director)Computer Science PhD in Natural Language Processing from Oxford. Current Mentor at Seedcamp.
Adam Joyce
(Chief Architect)Mathematics PhD from Imperial College. Previously a quantitative analyst at Liquid Capital.
Tom Robinson
(Chief Scientist)Physics PhD from Oxford. Previous CEO of MOF Technologies, a company working towards clean energy.
People progressing
Joined as a Software Engineer in 2018 and was promoted to Lead Software Engineer in 2019. They have since been promoted to Principal Software Engineer.
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