Senior Product Marketing Manager, Talon.One
$163.4-185k
More information about location
Marketing software for promotions & loyalty programs
Be an early applicant
Marketing software for promotions & loyalty programs
201-500 employees
Be an early applicant
$163.4-185k
More information about location
201-500 employees
Company mission
To streamline the process for brands to run and scale their incentive campaigns.
Role
Who you are
- Bring 6+ years of product marketing experience in B2B SaaS, ideally in martech, CRM, CEP, CDP, or commerce technology
- Demonstrate a strong track record of building positioning, messaging and sales enablement for complex technical products aimed at business buyers
- Show hands-on experience with building competitive intelligence systems, with tangible output including crafting battlecards and market analyses that sales teams actually use
- Be fluent in enterprise software sales cycles and a track record of supporting a sales-led organization with the narratives, content and tools needed to win complex, multi-stakeholder deals
- Translate technical product capabilities, including AI and machine learning, into clear business value
- Showcase proficiency with diverse AI tools, proactively driving operational excellence and continuous workflow optimization
- Operate independently as a senior individual contributor, comfortable being the sole product marketing presence in your region
- Exceptional written and spoken English communication skills, with the ability to simplify complex topics without losing substance
- Work effectively across time zones with distributed Product, Engineering and Marketing teams
What the job involves
- We are looking for an experienced Senior Product Marketing Manager to own a core part of Talon.One's product narrative and bring it to market
- You will turn deep product, customer and competitive insight into positioning, messaging and enablement that helps enterprise buyers understand the value of Talon.One
- You will join our Product Marketing Center of Excellence, a small, senior team that owns Talon.One's product narrative and go-to-market enablement globally
- Reporting to our Head of Product Marketing, you will act as the AMER anchor of the team, partnering closely with our GTM teams in AMER and product teams in Berlin as well as with Partnerships, Customer Success and the wider Marketing team across the region
- Own the product narrative: Develop and evolve positioning and messaging for your product domains, ensuring a consistent, differentiated story across all channels and regions
- Drive competitive intelligence: Build and maintain a structured competitive intelligence program, equipping Sales and leadership with actionable insights on market trends and competitor moves
- Create sales and marketing collateral: Produce compelling assets for enterprise buyers, including pitch decks, one-pagers, battlecards and solution briefs tailored to our focus industries: Retail and QSR
- Partner with Product: Work closely with Product Managers to translate the roadmap into market-facing narratives and launch messaging
- Shape ecosystem positioning: Define how Talon.One shows up alongside our technology partners, supporting joint value propositions and co-marketing narratives
- Support the AMER go-to-market: Act as the regional product marketing counterpart for our AMER Sales and Marketing teams, adapting global narratives to local market needs (and vice versa) and supporting Sales throughout the enterprise sales cycle
- Champion the customer and market voice: Gather insights from customers, analysts and win/loss data to sharpen our positioning and inform product strategy
Our take
Talon.one initiates and automates loyalty programs and discount campaigns for product-oriented businesses. Its varied product service includes coupon, referral, gift card, and loyalty software as well as product bundles and wallet solutions.
Paradoxical to its mission to create developer-free promotion tools for companies, Talon.one was actually founded by several software developers. In 2022, the company partnered with Big Commerce to offer promotion engine features to Jimmy Brings, an Australian alcohol delivery company, highlighting its integration capabilities as it had to collaborate effectively with various software companies.
Talon.one's offering has a lot of potential, which hasn't gone unnoticed, and its secured a hard-hitting client list that includes Mercedes, Delivery Hero and Adidas. It also raised some serious growth funding in 2025 which puts it in a great position as it eyes thoughtful and sustainable long-term growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2025
$135m
LATE VC
Dec 2018
$3.6m
SERIES A
Total funding: $138.6m
Company HQ
Kreuzberg, Berlin, Germany
Leadership
Christoph Gerber
(CEO & Co-founder)Currently Shareholder at adjust.com, AirHelp and Customer Alliance.
Sebastian Haas
(COO & Co-founder)Previously Founder of RapidApe, Marketing Consultant at Team Europe Ventures, and CMO at Surprise Internet GmbH.
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