Retention Lifecycle Marketing Manager, Upstart
$115.6-160k
Plus bonus and equity
More information about location
AI lending marketplace
Job no longer available
AI lending marketplace
1001+ employees
Job no longer available
$115.6-160k
Plus bonus and equity
More information about location
1001+ employees
Company mission
To enable effortless credit based on true risk.
Role
Who you are
- 4+ years experience in lifecycle marketing, with a focus on Retention strongly preferred
- A proven track record at driving measurable results toward KPIs
- Ability to pull and translate complex data results into actionable, revenue-driving insights with minimal assistance
- Advanced skill in spreadsheet tools
- A strong understanding of statistical testing principles within CRM
- Demonstrated success in managing complex cross-functional projects with business, technical, and creative stakeholders
- A self-starter who sees challenges as opportunities and is a creative problem-solver
- Hands-on experience in enterprise level marketing platforms (we use Salesforce Marketing Cloud)
- Excellent written and verbal communication skills
- Highly driven and results-oriented work ethic
- Experience with SMS and/or mobile push strongly preferred
- Bonus if you’ve worked with a CDP
What the job involves
- As the Manager, Retention Lifecycle Marketing at Upstart, you will be responsible for building a long-term retention and customer engagement marketing strategy within Retention for existing Personal Loan, Auto Refinance Loan, and HELOC customers
- You will ideate, prioritize, execute, and report on journeys that deepen a customer’s relationship with Upstart. Your primary lever will be email, with the opportunity to expand into additional digital channels
- Drive growth from existing customers via the ideation, launch, and optimization of omni-channel journeys
- Responsibility for E2E execution of said journeys, including business strategy definition, creative strategy, success metrics, and read-out of results
- Bridge the gap between a technical development teams, product, and a strategic marketing team by creating detailed requirements for projects, like audience criteria and if/then logic
- Size and estimate potential project impact on CAC, revenue, and other KPIs
- Help build and execute against a hypothesis-driven testing roadmap for owned journeys
- Identify cross-functional opportunities to improve the customer lifecycle, and provide strategic and operational leadership to those projects
- Uplevel the team’s processes and documentation of journeys
- Determine reporting requirements and maintain dashboards, in partnership with Analytics
- Launch new channels and utilize new vendors to uplevel the overall customer lifecycle
- Partner with Creative team to build visually seamless, highly engaging touchpoints
- With the wider business, share plans, results, learnings, and best practices
- Serve as a CRM and lifecycle marketing subject matter expert on the Growth team
- The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites
- The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time
Our take
Based in San Mateo, California, Upstart is piositioning itself as a leading AI lending marketplace, connecting millions of consumers with more than 100 banks and credit unions. In a market where credit access can be limited by traditional scoring methods, Upstart aims to make lending fairer and more accessible by using technology to better understand each borrowers true potential.
Upstart builds AI and cloud-based tools that help lenders approve more borrowers at lower rates. Its models analyze thousands of variables (not just credit scores) to predict creditworthiness more accurately. And through its platform, consumers can access personal, auto, and home-equity loans, as well as smaller "relief" loans, all through a seamless digital experience.
So far, its success is reflected in its high loan automation rate (over 90% of loans are fully processed without human intervention) and the billions in loan originations it has facilitated. The company continues to refine its AI models and expand its offerings, with the goal of helping lenders serve more customers while making borrowing easier and more affordable.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2019
$50m
SERIES D
Mar 2017
$32.5m
SERIES D
Total funding: $135.7m
Company benefits
- Comprehensive health plans
- 401k Plan
- Annual wellness reimbursement
- Disability insurance
- Generous vacation policy
- Flexible time off
- Parental leave
- Family forming benefits through Carrot
- Technology equipment budget
- Personal development budget
- Various clubs and extracurricular activities
- Catered lunches
- Fully stocked micro-kitchen
Company HQ
South San Mateo, San Mateo, CA
Leadership
David Girouard
(Founder & CEO)They started their career at Accenture and Booz Allen & Hamilton before working in Product Management at Apple and Virage. They left their role of 8 years as President of Enterprise at Google to found Upstart in March 2012.
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