Customer Marketing Manager, Movable Ink
$85-100k
Marketing content contextualisation platform
Be an early applicant
Marketing content contextualisation platform
501-1000 employees
Be an early applicant
$85-100k
501-1000 employees
Company mission
To revolutionize customer-centricity and the individualized marketing messages brands need to truly put their customers first.
Role
Who you are
- 3+ years of experience in customer marketing, lifecycle marketing, or B2B SaaS marketing
- Excellent communication and storytelling skills with a customer-first mindset
- Experience working cross-functionally in a fast-paced, collaborative environment
- Strong attention to detail and experience balancing a budget
- Data-driven approach with proficiency in using marketing automation, CRM tools (e.g., Marketo, Salesforce, Reachdesk), and analytics platforms
- Creative thinker with the ability to bring fresh ideas to customer engagement
What the job involves
- The Customer Marketing Manager is responsible for programs that deepen customer relationships, support pipeline, and highlight customer success
- You’ll work cross-functionally with Sales, Customer Experience, and Marketing to develop campaigns, content, and experiences that celebrate our customers and fuel engagement, expansion, and retention
- You’ll work closely with our most passionate customers, turning their successes into stories that shape the future of marketing
- This role reports to the VP of Communications, Content, and Customer Marketing
- Lead the Customer Advisory Board (CAB). Lead the planning and execution quarterly CAB meetings to be a world-class customer experience, fueling engagement, retention, and upsell opportunities
- Expand the Gifting Program. Transform and rethink the company’s gifting program to support business objectives (i.e., pipeline goals) and drive engagement (i.e., account-based, milestone, etc.)
- Expand the Customer Marketing Program. Collaborate closely with Lifecycle and Content Marketing teams to identify new opportunities to engage customers, leveraging data to track customer engagement and campaign effectiveness, continuously optimizing for performance to generate interest among target accounts and advance existing opportunities
- Drive Customer Engagement. Work closely with Growth Marketing to develop comprehensive Account-Based Marketing strategy to increase customer engagement, build relationships (i.e., with executive audiences), and drive revenue growth
Our take
Movable Ink pioneered the technology behind contextual email marketing back in 2010, where customer context is assessed using millions of data points, generating a personal 1:1 creative the moment they open an email.
Recognising the potential of how their technology could create unique experiences for consumers, Movable Ink created their Visual Experience Platform, allowing them to create a personal experience on web and display as well as email.
Movable Ink’s visual experience platform effectively eliminates the production bottleneck that prevents brands from personalizing visual content at scale, meaning companies of all sizes can boost their engagement by offering a more personal service. This has been proven to boost customer engagement, loyalty, and revenue. Digital marketing is bigger now than ever, which has unicorn Movable Ink well set to see continued growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Apr 2022
$55m
SERIES D
Aug 2020
$30m
SERIES C
Total funding: $97.3m
Company benefits
- Generous PTO
- Global Mental Health and Well-Being Benefits
- Flexible/WFH Opportunities
- Comprehensive Health Benefits (Medical/Dental/Vision)
- Employee Resource Groups
- Inclusive Parental Leave and Support Programs
- Volunteer Opportunities
- Equity
- Social Events and Activities
- 401K Contribution
Company HQ
Theater District, New York, NY
Leadership
Vivek Sharma
(CEO)Started their career as a software engineer before founding MetroSpark, one of the first ever mobile social networks in the US.
Michael Nutt
(CTO)Prior to co-founding Movable Ink, held senior software development positions at Gilt Groupe and Limewire.
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