Influencer Marketing Manager, HOLY
United Kingdom
+ Company shares
Ethical soft drink retailers
Posted today
Ethical soft drink retailers
101-200 employees
Posted today
+ Company shares
101-200 employees
Company mission
To become Europe's leading healthier soft drink brand.
Role
Who you are
- You enjoy building strong, lasting relationships with creators, agencies, and internal teams
- You are independent and outcome-driven, and take full ownership of your work, delivering strong impact without needing close oversight
- Data-led and commercially sharp: you use insights to optimise campaigns, balance performance and creativity, and drive growth
- You are calm, adaptable, and solution-oriented: you thrive in fast-paced environments, and stay optimistic when facing challenges, adjusting strategies and solving problems with ease
- Proven track record in UK influencer marketing, with 2+ years of experience leading creator campaigns—ideally in a high-growth brand or agency—you know what it takes to scale success
- Established network: You’ve already built trusted relationships with top creators, agents, and agencies in the UK
- Creative & strategic: You know what converts and what connects—and you push for work that’s both data-driven and culturally relevant
- Strong communicator & negotiator: You’re confident managing deals, giving feedback, and keeping partners aligned and inspired
- Fluent in English (native level) and deeply tapped into UK trends
What the job involves
- Influencer marketing is core to HOLY’s growth—and the UK is one of our most exciting markets
- With bold ambitions backed by solid and consistent growth and a loyal creator community, we’re doubling down on influencer marketing to drive brand awareness and customer acquisition
- In this role, you’ll lead and execute influencer and partnership campaigns across digital, events, and offline activations
- You’ll build strong relationships with creators, agencies, and partners to fuel growth in the UK by using data to track performance and optimise strategy, you’ll help shape high-impact collaborations that put HOLY in front of as many UK consumers as possible
- Shape and execute influencer and partnerships strategy
- Lead campaigns and activations that drive brand awareness and customer acquisition in the UK. Ensure that our partners not only convert and drive eyes to the brand, but are aligned with our core beliefs and ethics
- Build and nurture high-impact creator and partner relationships
- Collaborate with influencers, agencies, and strategic partners to foster long-term, meaningful relationships that support brand growth and relevance
- Lead digital and offline activations
- Deliver standout campaigns across social platforms, events, sponsorships, and collaborations that resonate with both creator communities and our target audience
- Optimise performance through data and insights
- Monitor campaign results, extract key learnings, and use data to guide strategic decisions and refine investment approaches
- Scale HOLY’s presence in the UK
- Create bold, audience-driven campaigns that maximise visibility and help position HOLY as a leading brand in the UK market
Application process
- Getting to know you: You will have a 30-minute screening interview with Luca our Talent Partner, where you will talk about HOLY, the position, your experience and see if our expectations match
- Hiring Manager Interview with Chiara, our Sr. Partnerships Manager - UK
- Case study: As soon as you have successfully completed the first interviews, you will receive a case study
- Advanced discussion: In this on-site meeting, the team will discuss your case study with you and answer questions in our office
- Founder interview: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check
- Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!
- The full process typically takes 2–3 weeks
Our take
The soft drinks industry is big business, estimated to reach a value of over $600 billion by 2030. However, many of the biggest brands are full of unhealthy and unethically sourced ingredients that are not in line with the push for more sustainable products. HOLY is a German company that wants to disrupt the soft drink industry with healthier and more ethically sourced alternatives.
HOLY’s two flagship products are its energy drink and iced tea. With sugar and taurine-free ingredients, the products come in powder form which saves 90% on packaging and significantly decreases the amount of CO2 emissions from manufacture and transport compared to canned drinks.
As with many soft drinks, HOLY’s branding is key. Its vivid designs and online presence increase its appeal for the gaming community, who would typically lean toward large competitors such as Monster Energy. With good funding at its back, HOLY is on the right path to compete with well-established rivals, having sold more than 10 million drinks solely via its online marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (1 round)
Aug 2023
$12.1m
SERIES A
Total funding: $12.1m
Company benefits
- Join a successful and growing company
- Huge impact and career growth
- Awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic
- Startup culture with flat hierarchies, fast pace, and personal development
- Central office in Berlin Mitte, flexible working hours, and much more
Company HQ
Mitte, Berlin, Germany
Leadership
Mathias Horsch
(Co-Founder & Co-CEO)Previously the Founder and Chairman at the Asian-European Society Munich, Researching and Teaching Assistant at Technical University of Munich, Strategy Consulting at the EAC International Consulting and CX Strategy & Benchmarking at Amazon
Frederick Jost
(Co-Founder & Co-CEO)Previously Grwoth Equity at Eurazeo, Strategy Consulting at Boston Consulting Group, Investment Management at Holtzbrinck Digital, Online Marketing and Investment Relations at Tillhub GmbH
Phillipp Nass
(Co-Founder & CMO)Previously Director of Marketing at Crealytics, NY KnowGO Conference, Business Analyst Intern at Crealytics and Marketing Intern at HappyFresh
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