Head of Lifecycle Marketing, Quizlet

• As an excellent communicator, you will be confident in sharing your learnings and proposals in well-synthesized decks and documents
• You will thrive in this role if you can break down your thinking, solicit direct feedback, and bring stakeholders along for the ride
• We’re looking for a candidate who can make decisions quickly and who can interpret and share results in a way that helps move our overall business understanding forward
• Last but not least, you’ll be someone who can inspire and mentor your team members to grow their technical and strategic expertise in lifecycle marketing
• 10+ years of experience in lifecycle or digital marketing, with at least 3+ years in a team leadership role
• Deep understanding of marketing automation tools and CRM systems
• Proven track record of designing and executing successful lifecycle marketing strategies. You’ll be someone who can take a 50,000 foot view, think through structural implications, and sweat the details of design, message, and execution
• Strong analytical skills, with experience in data analysis and customer segmentation
• Strong track record of A/B testing for optimization and holdout reporting to measure campaign and channel effectiveness
• Creative thinker with a customer-centric mindset
• Good concise consumer copywriting skills
• Experience building complex lifecycle campaign canvases and ability to coach and recommend iterations and new tests to drive efficiencies and transferrable learnings
• Excellent leadership and team management abilities, with a passion for mentoring and developing talent
• A high degree of attention to detail, coupled with the soft skills to deliver effective feedback to team members
• Outstanding communication and collaboration skills, capable of working effectively across different teams and departments
• History of influencing cross functionally to enable your team with well connected data library and strategy
• Excellent organizational and prioritization skills and the ability to implement process improvements

Desirable

• Quizlet’s overall marketing team is responsible for driving brand awareness, user engagement, subscription, and ads growth
• The Head of Lifecycle role will lead the Lifecycle Marketing team, which is focused on driving customer engagement and retention via many of our owned channels
• The Lifecycle team works cross-functionally with product marketing, brand, product, and engineering teams
• This role reports to the Director of Product & Lifecycle Marketing
• As the Head of Lifecycle Marketing, you will be responsible for growing activation, engagement, retention, and subscriptions via our Braze-run channels
• You will lead the Lifecycle Marketing team in managing our triggered and seasonal ad hoc programs in service of driving incremental sessions and monthly active users
• You will help shape the ways campaigns come to life with personalized data, timely targeting, and engaging copy and creative
• Your strategic mindset and deep understanding of customer behavior will be instrumental in helping you evaluate opportunities and prioritize incoming tickets
• You’ll be confident using data to shape campaign structures and strategies as well as in analyzing campaign and channel effectiveness
• From a channel perspective, you’ll help us establish strong performance baselines and best practices across email, push, SMS, and many onsite channels
• You’ll collaborate with product, data science, and engineering team members across the company to unlock new triggered and ad hoc campaign opportunities and experiences
• As you test and learn, you’ll help us establish playbooks for scaling the impact of winning initiatives
• Develop and implement comprehensive lifecycle marketing strategies that align with the company’s growth objectives, enhancing customer engagement
• Lead cross-functional initiatives to optimize the customer journey, from sign up and activation through product adoption, retention, and subscription
• Drive best-in-class campaign analysis, partnering with our analytics team to ensure we can optimize campaigns to deliver strong incremental results
• Use data analytics to gain insights into customer behavior and preferences, leveraging these insights to tailor marketing efforts and improve campaign effectiveness
• Oversee the management of all lifecycle marketing channels, including email, SMS, push notifications, and in-app messages, ensuring user-friendly, cohesive, and personalized customer communication
• Collaborate with product marketing, brand, product, and engineer teams to ensure marketing strategies are integrated and supportive of overall business goals
• Stay ahead of industry trends and advancements in lifecycle marketing technologies and practices, continuously innovating and evaluating new channels and capabilities with analytical test-and-learn approaches
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of excellence, creativity, and continuous improvement