SEO & AEO Strategist, Gorgias
More information about location
2 days a week in office
The conversational AI platform for eCommerce
Be an early applicant
The conversational AI platform for eCommerce
501-1000 employees
Be an early applicant
More information about location
2 days a week in office
501-1000 employees
Company mission
To empower eCommerce brands to grow through AI-powered customer experience.
Role
Who you are
- 3–6+ years in SEO, organic growth, or search marketing
- Hands-on AirOps/Profound (or equivalent) experience
- Able to walk through an SEO/AEO project end-to-end and its revenue impact
- Strong technical SEO fundamentals: crawlability, indexing, schema, site performance
- Experience optimizing for AI assistants and LLM-driven platforms
- Familiarity with AI search ecosystems and zero-click search trends
- Proficient in Ahrefs, SEMrush, Screaming Frog, GSC, GA4
- Builder mentality — data-oriented, revenue-focused, and collaborative across content, product, and engineering
What the job involves
- We're hiring an SEO & AEO Strategist who thinks beyond editorial output and treats content as a system. In the age of AI, this role is about how content is structured, discovered, and surfaced — across both traditional search and AI-driven answer engines
- You'll design and scale machine-readable, high-performing content optimized for Google as well as AI platforms like ChatGPT and Perplexity. You should have a strong point of view on SEO, AEO, and emerging AI workflows, with hands-on experience in tools like AirOps and Profound
- Turning content into a scalable, structured system instead of one-off assets
- Ensuring content is indexable, retrievable, and quotable by AI systems
- Full ownership of our AirOps + Profound stack (AEO measurement, prompt sets, page-AEO scoring)
- Bridging collaboration between Demand Gen and GTM
- Track and optimize against our 500-prompt AEO measurement set (Profound + AirOps)
- Drive primary KPIs: mention rate, Share of Voice, citation rate, first-mention rate, prompt sentiment
- Maintain Gorgias's ecommerce moat vs. Zendesk; close gaps on generic support topics
- Structure content for featured snippets, knowledge panels, and AI summaries
- Optimize for AI-powered search experiences across ChatGPT, Claude, Google SGE, and Perplexity
- Develop entity-based SEO and semantic search strategies
- Implement and refine structured data (FAQ, HowTo, Product, etc.)
- Own and execute on-page, off-page, and technical SEO strategies
- Implement LLM-ready schema markup beyond FAQ/HowTo (Article, Speakable, Dataset, ClaimReview, etc.)
- Operate programmatic SEO at scale across comparison and integration pages
- Build internal linking automation and optimize site architecture
- Partner with engineering on Core Web Vitals, indexing, and technical improvements
- Monitor rankings, traffic, and conversions using GSC, GA4, Ahrefs, or SEMrush
- Partner with content and product marketing to build high-performing, intent-driven content
- Build topic clusters and authority around key themes
- Optimize existing content for both ranking and AI answer inclusion
- Define guidelines for AI-friendly, citation-worthy content
- Run experiments on content formats, schema, and AI visibility tactics
- Report on the full KPI framework and surface actionable insights
- Operate against existing metrics: AEO pipeline, mention rate, Share of Voice, prompt sentiment, citation rate, page-AEO score, and $ pipeline
Our take
With the surge in online shopping, eCommerce merchants are increasingly prioritizing customer communications to enhance the overall shopping experience. This heightened emphasis puts greater pressure on support teams to promptly and accurately address customer inquiries.
Gorgias offers an all-encompassing customer support helpdesk equipped with artificial intelligence tools tailored for customer service teams. The platform allows eCommerce businesses to streamline responses to frequently asked questions through a single application. By automating these responses, support agents can allocate more time to engaging in meaningful and profitable interactions with customers, thereby potentially driving sales.
Catering to over 15,000 brands, including prominent brands like Princess Polly, Steve Madden, and Marine Layer, Gorgias faces competition from established players like Zendesk, Freshdesk, and HelpScout. Despite this, the company has experienced notable growth, expanding its presence across the US, Europe, and Australia. Along with funding that will fuel the development of its Automation Add-on feature, aimed at providing customers with instant answers to alleviate support workload.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2024
$29m
SERIES C
Aug 2022
$30m
SERIES C
Total funding: $101.4m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Alex Plugaru
(Co-Founder & CTO)Former Web Developer at Gymglish, Eau de Web, Innobyte and Liquid Studios.
Romain Lapeyre
(Co-Founder & CEO)Former Product Manager at Work4 and Business Developer at Scalr. MA in Management from HEC Paris.
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