Growth Marketing Manager, Victor
Salary not provided
Mid and Senior level
London
Office located in Fulham, London
On-demand private jet charter
Job no longer available
On-demand private jet charter
101-200 employees
B2CB2BTravelLifestyleMarketplaceFlights
Job no longer available
Salary not provided
Mid and Senior level
London
Office located in Fulham, London
101-200 employees
B2CB2BTravelLifestyleMarketplaceFlights
Company mission
Victor aims to set you free to fly on your terms, anytime, anywhere in the world. Victor's mission is to make comparing, booking and managing private jet charters easier than ever before.
Role
Who you are
- This candidate will need to be comfortable working under pressure to deadlines, managing multiple projects simultaneously and be a proactive self-starter
- Excellence in oral and written communications skills are essential, as is the ability to demonstrate close attention to detail
- Aviation experience is not essential but the role would suit someone who is passionate about travel, sustainability and ideally who has some experience working for a luxury brand or within travel tech
- Core Attitudes and Skills:
- Ability to plan and prioritise workload
- Excellent organisational and interpersonal skills
- Confident and resilient personality
- Reliable, loyal and trustworthy
- MS Office experience including Teams, Outlook, Word, Excel and PowerPoint
- Experience in dealing with external contacts at all levels
- Strong attention to detail and excellent writing skills
- Comfort in working in a fast paced, dynamic environment, and ideally experience within a growing business or start up environment
- You will need to be hands-on with a 'make it happen' attitude. This role requires a high level of administration, and you must be willing to roll your sleeves up and get the job done
- Collaborative – as you will need to work with other departments, especially Product, PR, Partnerships and Sales to ensure digital marketing is supporting business needs
- Knowledge of the UHNW consumer and the luxury travel market is preferred but not essential
- An appetite for seeking out interesting story angles and content topics from across the business that will resonate with our customers (excellence in fact-gathering and joining the dots)
- Understanding of US market a plus
What the job involves
- Growth Marketing Manager – 5 days per week
- As a luxury brand, our purpose is to offer the most seamless way to charter a private jet in the world – with no membership fees or upfront costs
- As the market and the Victor team continues to grow, this is an exciting opportunity to join the team and make an impact across the entire customer journey
- Reporting into the Director of Marketing and Communications, your role will focus on owning and growing customer acquisition and retention – utilising customer data from across the customer journey
- Your remit will be to analyse and leverage data and insights to identify high-impact opportunities and areas of prioritisation
- You will be responsible for tailoring inspirational content to specific audiences within our extensive database, driving quality requests to the sales team while ensuring that our global HNWI and corporate customers remain engaged with our brand
- Working closely with the Senior Business Analyst, as well as the Head of Development, you will be responsible for consolidating and reporting on Marketing data across PPC metrics, email marketing performance, social and website conversion
- You will lead on digital and website initiatives including CRO analytics and SEO projects
- This role will see you working closely with the Content Marketing Manager whose role is to lead the editorial content calendar and deliver all written content for Branded Newsletters, Social and the Blog
- You will support in uploading content to the website and blog and send out branded newsletters and emails via our email marketing platform Braze
- You will also work alongside the Head of Partnerships on identifying best-in-class luxury travel content and opportunities for Victor customers – seeking to leverage the partnerships with reciprocal marketing activity for SEO purposes
- Lastly, as a key brand guardian on the Marketing team, you will support across all of our branded content to support our sales team
- Naturally inquisitive about the private jet charter market and UHNW behaviours, you will dig into key insights from spending time with our sales executives to help you form strategies for content and optimisation across our channels
- The responsibilities of the job are highly varied, and this role requires a self-sufficient, entrepreneurial candidate who has a broad marketing skillset but who has been responsible for clear Growth KPIs previously
- Experience of Google Analytics / GA4, SalesForce, Braze or Marketing Cloud would be advantageous
- This role will consist of the following core responsibilities:
- User Acquisition Ownership:
- Manage the creation of comprehensive user acquisition strategies, encompassing SEO, content marketing, SEM, social media, affiliate partnerships, and other relevant channels
- Lead and execute the on-going plan and analysis for automated email marketing campaigns to audiences within the Victor database:
- Manage email campaigns, including segmentation, A/B testing, and automation, to drive quality requests to the sales team (previous experience of using Braze or email marketing software is an advantage)
- Create strategic audience cohorts, ensuring that groups are selected to maximise all content efforts and that the content is tailored and relevant to those audiences
- Oversee the email marketing campaign automation programme, ensuring ongoing monitoring and optimisation
- Brief the French/ German/Spanish speakers in the wider sales team, coordinating translation of content and scheduling emails to these cohorts
- Proactively liaise with Sales, FM and Sourcing teams, collating new info for Aviation related news for inclusion in email marketing campaigns
- Ensure the US team / database is supported with regular, relevant comms
- Lead the execute the on-going plan and analysis for WhatsApp messaging strategy and content cards and notifications from Braze platform. Brief all content requirements in to the Content Marketing Manager and Development team. Analyse effectiveness of campaigns and adjust strategy as required
- Lead on SEO related projects to ensure content across the US and UK websites is up to date and optimised for SEO
- Support the Content Marketing Manager with uploading content to the website
- Collaborate with the Development team on the SEO pipeline and ensure that the SEO content, link building and technical workflows are on track
- Retention and Loyalty Ownership:
- Implement initiatives to enhance user retention, engagement, and customer loyalty through email marketing, in-app notifications, personalized recommendations, and exceptional customer support. Replicate all acquisition-driving activity but considering the content, user journey and behaviours for repeat customers
- Gather and analyse customer feedback to shape product development and marketing strategies, e.g. running the annual customer survey
- Customer Data Ownership and Customer Journey Optimisation:
- Proactively manage the analysis of all digital marketing efforts including PPC, Email Marketing, WhatsApp, Social and CRO metrics across the customer journey, reporting back to the team on a weekly basis as to campaign effectiveness and insights
- Utilise analytical tools e.g. Excel and Python Pandas for data analysis in Victor's databases, including Salesforce, MongoDB, and Braze. Track request sources, distinguishing between customer and member leads, and evaluate the performance of campaigns and content, primarily on the website, app, and email channels
- Measure and report digital marketing activities, investigate results, and determine most optimal versions for highest conversions
- Manage experiments, developing criteria for experiment start and end conditions. Analyse the results through execution
- Execute growth strategies by leveraging data analytics and insights to identify high-impact opportunities
- Regularly monitor key performance metrics, create insightful reports, and provide actionable recommendations to enhance performance
- Stay abreast of industry trends, monitor the competitive landscape, and identify emerging opportunities to inform strategic decisions
- Manage a quarterly SEO audit in collaboration with external agency partner to uncover if content and technical updates are driving improvements
- Pull together monthly summary for Management decks
- Branded Content Support:
- Assist the Content Marketing Manager and Marketing Director in planning the always-on seasonal content calendar, ensuring that different content pillars are given appropriate weighting, in line with the findings from ongoing email marketing, social and blog analysis
- Support the Content Marketing Manager where required in sourcing images, creating email templates and sending out newsletters and 121 emails
- Proofread all marketing collateral as required (act as an extra pair of eyes to ensure excellence in all content), providing insights to aid the team where relevant
- Support in briefing design projects such as brochures, PDFs, infographics, key visuals, ads into our freelance designers, where required
- In collaboration with the Content Marketing Manager, meet with the US team bi-weekly to identify calendar events and partnership opps they wish to highlight
- Support with the set up and coordination of all Marketing and PR related events, coordinating guest lists, helping with invitations and collateral, setting up rooms and ordering relevant catering, ensuring all branding is correct and accurate
- Lead all ad-hoc projects supporting the sales team with customer gifting and collateral as requested
- Support in coordinating the annual Victor magazine, managing the send out of the publication and ensuring its visibility is maximised across all teams and channels
- Take responsibility to ensure webpages are up to date, reflect brand consistency and are optimised for SEO
Salary benchmarks
Our take
Victor provides on-demand private jet charter through its app and website. By cutting out the middleman between a traveller and jet owner, Victor can reduce prices and increase availability.
The company is not the first to attempt an 'Uber for Private Jets' style business, with BlackJet notably closing in 2016. Yet, Victor believes that it offers something unique. It is the only private aircraft broker to focus on transparent quotes, bringing visibility to a previously opaque marketplace.
The company also sets itself apart by ensuring every flight booked through its digital marketplace offsets its carbon emissions by 200 per cent.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Best In Class Salary Structure: Stuck on 10% of the margin you make? Our remuneration structure is meritocratic, so you will be rewarded for exceptional performance
- Victor Perks: We strive for an optimal work/life balance, and a dog-friendly office plays a part! There is plenty of opportunity to interact away from our desks with team socials (virtual or in-person)
- 360 development: Measure yourself against the industry’s best brokers as part of the no.1 on-demand private jet team in Europe. Choose to collaborate across different areas of the business, such as marketing, product, and finance to you expand your skillset.
- Medical and Insurance Cover: Medical & dental BUPA cover. Income protection and life assurance coming soon.
- Flexible Working: Smarter working and greater control over your schedule. We support working from home and have desk spaces available in Central London.
- Social Development: Take part in team and individual challenges to support charities and local communities, alongside staff wellness activities.
Company HQ
Fulham, London, UK
Leadership
Clive Jackson
(Chairman)Clive founded Global Beach, one of the UK’s leading digital agencies, in 1993 and in 2001 spun out Autotorq.com before founding Victor in 2011. Served as CEO until 2020.
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