Senior Paid Acquisition Manager, Cleo AI
£73-95k
+ Equity
1+ day a week in office
AI personal finance assistant
Open for applications
AI personal finance assistant
201-500 employees
Open for applications
£73-95k
+ Equity
1+ day a week in office
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- 4+ years minimum hands-on experience in paid acquisition, with significant exposure to Google Ads in a mobile/app-first environment
- Proven experience managing large-scale paid budgets and delivering measurable impact at scale
- Proven experience building and scaling mid-funnel and retargeting campaigns on Google, driving incremental conversions through audience strategy, smart bidding, and full-funnel optimisation
- Strong experience designing and interpreting incrementality or lift studies (e.g. geo hold-out testing, incrementality measurement), with the ability to prove value beyond standard attribution
- Deep expertise in Google’s mobile ecosystem: App Campaigns (UAC), value-based bidding, Demand Gen, Search, Performance Max, audience signals, automation, and privacy/SKAN impacts. You stay up to date with Google’s evolving features and quickly adopt new tactics
- Strong understanding of mobile attribution and MMP platforms (e.g. AppsFlyer, Adjust, Branch), and comfortable navigating discrepancies between platform-reported and third-party measurement
- Analytical mindset: comfortable working with large datasets, analysing funnel performance, cohort trends and LTV dynamics - ideally with experience using SQL or BI tools
- Test-and-learn operator: you design structured experimentation roadmaps, iterate quickly, and scale what works
- Strong collaboration & stakeholder skills: you’ll work across Growth, Product, Analytics, and Marketing and present to senior leadership, translating complex analysis into clear, strategic insights
- Comfortable operating in a fast-moving environment, prioritising experiments, optimising rapidly, and managing ambiguity
- (Optional but highly desirable) Experience in fintech, subscription, or consumer app environments where paid acquisition is a key growth lever
What the job involves
- We’re looking for a Senior Google Ads Manager to lead our Google mobile growth channel across App Campaigns (UAC), Demand Gen, Search, YouTube, and Performance Max
- This is a hands-on growth marketing role: you’ll own the Google strategy, execute campaigns, run rigorous tests, measure incrementality, and manage significant budgets
- You’ll partner closely with Creative, Analytics, Product, and Growth teams to ensure Cleo is maximising Google to acquire and activate users at scale - driving incremental, profitable growth
- Own the full-funnel Google mobile acquisition channel: from campaign structure, signal strategy, and budget allocation to performance analysis and optimisation
- Manage large-scale budgets across Google platforms, allocating spend efficiently to maximise incremental growth and long-term LTV
- Develop and run rigorous incrementality testing frameworks to understand the true impact of Google spend, including geo hold-outs, lift analysis, and validation against attribution models
- Optimise toward post-install events and value-based bidding strategies, ensuring signal quality and long-term profitability
- Drive experimentation across creative, bidding strategies, audience signals, event optimisation, creative formats, and emerging Google features to push performance ahead of the curve
- Monitor and analyse performance in depth - not just surface metrics (e.g. CPA), but cohort behaviour, retention, LTV impact, contribution margin, and incremental value - using insights to iterate and scale
- Partner with cross-functional teams (e.g. Analytics and Creative teams) to align on attribution frameworks, MMP measurement, audience strategy, and creative testing
- Establish a strong operating rhythm: dashboards, weekly/monthly deep dives, sprint-style experiment planning, and performance reviews with stakeholders
- Continuously improve our Google acquisition operating model, testing frameworks, best practices, tooling, and knowledge sharing across the team
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Up to 26 weeks’ parental leave
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Pension/401K match up to 6%
- Learning & development budget
- Mental health support via Spill
- Flexible working for a healthy work–life balance
- Work remotely from one of our hiring locations, with a hybrid option in our London office (1+ day/week)
- Annual company off-sites
- Company-wide performance reviews every 6 months
- Clear progression plans with opportunities to lead, grow, and challenge the status quo
- We’ll cover your OpenAI subscription
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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