Communications Lead, Webflow
$143-226.5k
+ RSU's
No-code web design and hosting platform
Job no longer available
No-code web design and hosting platform
1001+ employees
Job no longer available
$143-226.5k
+ RSU's
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- 8+ years of combined experience in communications, PR, and/or brand leadership roles
- Strong understanding of the technology industry and ability to translate complex concepts into clear, compelling narratives
- Exceptional written and verbal communication skills
- Strong media relations skills and established relationships with key business and tech media
- Experience in developing crisis communications plans and handling issues when they arise
- Experience in data-driven decision-making and measuring the impact of communications efforts
- Strong project management skills and the ability to manage multiple priorities in a fast-paced environment
- Bonus: Experience building brand architecture, positioning, and messaging frameworks
What the job involves
- We’re looking for an experienced Communications Lead to own the next phase of our strategy and growth for how we elevate Webflow’s story and how we bring it to market – be it about our company, thought leadership, product, customers, and more
- This highly strategic role will be responsible for shaping and delivering the company’s narrative, managing external communications, overseeing media relations, crisis communications, and brand reputation as we scale globally
- In this role, you will partner with our executives, product marketing, social, and brand marketing teams to develop communication strategies that support key brand moments and product launches, driving share of voice across key media partners and publications, and amplifying Webflow’s narrative
- Reporting to the Director of Brand Marketing
- Partner with our executives, customers, investors, and other leaders at Webflow to develop key narratives we want to bring to market, secure buy-in from leadership on comms strategy, and activate it across all earned and owned media channels
- Oversee and execute all aspects of Webflow's communications strategy, including developing and implementing external communication plans, coordinating media relations, and collaborating with internal comms to ensure consistent messaging and branding across all channels
- Lead external press relations and executive communications, managing external PR agencies and collaborating with the internal communications team to build a high-performing team of exceptional communicators
- Develop and maintain lasting relationships with key business and tech media to ensure they understand Webflow’s unique position as the leading Website Experience Platform (WXP)
- Advise the executive team on communications strategy and thought leadership opportunities, preparing them to maximize opportunities, including media interviews and public engagements (e.g., keynotes, podcasts, etc.)
- Work closely with cross-functional teams, including marketing, product, and other departments, to amplify and extend the reach of our biggest campaigns and company milestones
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company values
- Obsess over customer experience
- Move with heartfel urgency
- Say the hard thing with care
- Make your mark
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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