Product Marketing Manager, Staffbase
12 Month FTC, Parental Leave Cover
Employee communications platform
Be an early applicant
Employee communications platform
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To empower communicators worldwide.
Role
Who you are
- Minimum of 2 years work experience in product marketing, product management, marketing communications, or business consulting
- Highly analytical. Ability to process technical information, customer feedback, team member input, and direction from leadership into strategic and concise output
- Excellent communication, presentation, and interpersonal skills
- Motivation, flexibility, and the ability to work independently
- Comfort working in a cross-departmental role requiring you to communicate often and well with others, as well as thrive in a highly distributed team
- Experience in leveraging AI for PMM workflows
- Curious, strategic, detail-oriented, and creative
- Excellent English language skills (C2); fluent German skills (B2) are a plus
What the job involves
- As a Product Marketing Manager for our Email product line, you will be a member of the team responsible for creating the story we tell about Staffbase Email, as well as the plan for getting that story on the ground
- You will be an advocate for our product’s value, practical use cases, and relative competitive benefits
- You will immerse yourself in the market to gain knowledge to help you analyze and optimize our go-to-market strategy
- Success in this role will require an analytical thinker with the ability to build strong partnerships across various functions and businesses
- Build and manage relationships with product management and be a knowledge base for information on upcoming product developments, their positioning, and demand strategy
- Own project planning and implementation of product launches across departments, including conducting workshops for sales & customer teams on messaging and positioning, pricing, etc
- Conduct market research (buyer personas, messaging, win-loss analysis, in-depth interviews, industry trends, ideal customer profiles, and segmentation)
- Create and maintain messaging frameworks (buyer personas, customer pain points and needs, use cases, value propositions, and customer outcomes)
- Spearhead collateral creation based on your frameworks
- Continually research competitors, including their messaging, business strategy, and feature offerings
- Own keeping detailed competitor information up to date
- Frontline support for sales, partner, and customer teams, including technical knowledge and positioning expertise
Our take
Staffbase is the first AI-native employee experience platform and it's built to help companies keep their people connected - an employee app, intranet, email, SMS, digital signagfee, and Microsoft 365 integrations - all in one place. With more than 2,000 customers worldwide, including Adidas, Toyota, DHL, and Sephora, Staffbase is helping organisations build stronger, more aligned workplaces.
With teams spread across offices, countries, and time zones, companies need reliable ways to keep everyone informed and engaged. And Staffbase does just that, making communication simpler and more effective for every employee. Its tools, including an AI-powered Staffbase Companion assistant, give people the information they need quickly, so they can work more collaboratively with confidence.
A major leap forward for the company is Employee AI, Staffbase's new foundation for the next era of employee experience. Built on trusted data, governance, adn braod reach, it'sd esigned to make AI genuinely uselful for every employee. Features rolling out through 2025 and 2026 include a mobile-first AI assistant that helps employees complete tasks, hyper-personalised weekly podcasts, smarter content governance that keeps information up to date, and prompt-based tools that help teams create high-quality content faster.
With such strong momentum, industry recognition (like being named a leader in the Gartner Magic Quadrant for three years in a row), and a partnership with Microsoft's Azure OpenAI Service, Staffbase is very much ready for the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2022
$121.2m
SERIES E
Mar 2021
$145m
SERIES D
Total funding: $320.1m
Company HQ
Altchemnitz, Chemnitz, Germany
Leadership
Martin Böhringer
(Co-Founder & CEO)Previously co-founded productivity app builder startup Hojoki, serving as CEO before co-founding Staffbase in 2014.
Lutz Gerlach
(Co-Founder & COO)Before Staffbase, co-founded and served as COO of Hojoki.
Frank Wolf
(Co-Founder & President)Previously worked in Social Technologies and Collaboration for T-Systems Multimedia Solutions (T-Mobile), following seven years as a Manager for Accenture.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 2 more jobs at Staffbase