Senior Product Marketing Manager, Foodsmart

$140-170k

+ Bonus and equity. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries at our headquarters in San Francisco, California

Senior and Expert level

Remote from US

Telenutrition & foodcare network

Open for applications

Telenutrition & foodcare network

501-1000 employees

B2CPersonal healthMarketplaceFoodNutritionWellbeing

Open for applications

$140-170k

+ Bonus and equity. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries at our headquarters in San Francisco, California

Senior and Expert level

Remote from US

501-1000 employees

B2CPersonal healthMarketplaceFoodNutritionWellbeing

Company mission

To provide simple solutions to accomplish health goals through a personalized program.

Job

Company

Role

Who you are

5+ years of experience in product marketing, product strategy, or GTM roles — ideally in health tech, digital health, or payer/provider solutions
Exceptional storyteller with experience translating complex product features into clear, differentiated value propositions
Comfort working in a B2B2C model (e.g., payers/providers + member engagement)
Strong collaborator across Product, Sales, Clinical, and Comms functions
Analytical mindset — able to link messaging and launch efforts to measurable outcomes (revenue, engagement, retention)
Bonus: Familiarity with healthcare policy trends (e.g., Medicaid, SNAP/WIC, value-based care), or experience supporting payer RFP cycles

What the job involves

The Product Marketing Manager will be a key bridge between Product, Sales, Clinical, and Brand teams
You’ll own go-to-market strategy and storytelling for new product features and launches, ensuring our messages are consistent, clear, and impactful
This role sits within the Marketing team, specifically Brand & Communications, making it ideal for someone who loves shaping narratives, driving adoption, and aligning product strategy with bold, mission-driven storytelling
You’ll be instrumental in advancing Foodsmart’s leadership in the foodcare category
Go-to-Market & Launch Excellence
Own launch strategy for new products and features (e.g., pharmaceutical companion tools, SNAP/WIC integrations, clinical program enhancements)
Develop clear GTM plans that align product capabilities with payer/provider and member needs
Collaborate with Comms, Clinical, Product, and Sales to execute launch campaigns that drive engagement and adoption
Messaging & Positioning
Craft messaging frameworks that clearly communicate value to multiple audiences: health plans, providers, employers, and members
Ensure messaging aligns with Foodsmart’s core foodcare narrative and brand voice
Maintain and evolve a messaging architecture that scales across product lines and segments
Sales & Revenue Enablement
Build and maintain product one-pagers, pitch decks, ROI calculators, FAQs, and competitive talking points
Partner with Sales and BD teams to ensure consistent, on-brand messaging across RFPs, partner meetings, and proposals
Track collateral usage and impact on win rates and deal velocity
Market Intelligence & Product Feedback
Lead win-loss analysis and translate findings into actionable insights for Product and Growth teams
Own competitive intelligence — building briefs, playbooks, and enablement content that help internal teams stay ahead of market shifts
Influence product roadmap with market, policy, and customer insights
Adoption & Impact
Partner with Growth and Clinical teams to drive member adoption of new features post-launch
Measure activation and retention impacts and optimize messaging accordingly
Collaborate on co-marketing with payer/provider partners to amplify reach
What Success Looks Like:
100% of product launches have a clear GTM plan, messaging framework, and enablement package
Product messaging is consistently reflected in sales materials, partner comms, and earned media
Sales cycle time is reduced and win rates improve on PMM-supported deals
PMM insights are visibly shaping product roadmap decisions
Member activation rates post-launch show measurable uplift tied to PMM campaigns

Our take

Eating well can be a challenge, especially for people with care commitments or lower incomes. Unfortunately, not eating well can worsen various health problems, leading to increased medical costs in the long run.

To help with this, Foodsmart supplies meal kits tailored to each customer's nutritional needs and dietary preferences. With registered dieticians consulting and guiding subscriber meal plans, the company has smartly carved a science-first niche in the multi-billion dollar meal plan delivery service market.

With over 1 million users enrolled, Foodsmart has proven popular. It also boasts demonstrated results such as positive weight loss for obese subscribers, and lowered systolic blood pressure for those with hypertension. It continues to be popular with investors too, with its latest fundraise supporting the expansion of operations and its business reach.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

19% employee growth in 12 months

Glassdoor (3.2)

Company

Funding (last 2 of 10 rounds)

Jun 2024

$200m

GROWTH EQUITY VC

Jan 2024

$10m

SERIES C

Total funding: $309.9m

Company benefits

Unlimited PTO
Flexible working hours
Flexible working location
Paid health insurance
401k, bonus & stock options

Company HQ

Jackson Square, San Francisco, CA

Leadership

Jason Langheier

(Founder & CEO)

Board Director at Partnership for Healthier America. Co-Founder and former CTO at Proventys, and Chairman and Founder of Fitness Forward. MPH at Harvard in Epidemiology, Biostatistics and Decision Sciences.

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