Influencer Marketing Manager, Snowprint Studios
Office located in Mitte, Berlin
Mobile games studio
Posted today
Mobile games studio
21-100 employees
Posted today
Office located in Mitte, Berlin
21-100 employees
Company mission
To create rich experiences for the everyday gamer.
Role
Who you are
- Do you love working with content creators and influencers to build authentic, engaging campaigns? Are you passionate about gaming communities and excited to grow our reach?
- Do you enjoy working with content creators and finding ways to connect games with new audiences?
- Do you follow what’s happening in gaming communities and see the value in long-term partnerships built on trust and shared interests?
- You have a few years experience working with influencer marketing. You enjoy games and understand the communities around them. That helps you make thoughtful decisions about which creators to work with and what kind of content feels right
- You understand how different platforms such as YouTube and TikTok work from a creator perspective, what creators need and how to build great partnerships that are beneficial to everyone involved
- You’re organised, confident in negotiations, and comfortable managing budgets and reporting on results. You work well with others and communicate clearly, whether you’re coordinating a campaign or providing feedback on content. You bring a structured approach to your work but are open to testing and learning along the way
What the job involves
- As the first Influencer Marketing Manager at Snowprint, you'll work with Warhammer 40,000: Tacticus, a live mobile strategy game with a large and growing community. You’ll take ownership of our content creator partnerships from the ground up
- You’ll take responsibility for our creator collaborations, from identifying new voices to running and evaluating campaigns. You’ll work closely with influencers to create content that is in line with the IP guidelines and our goals
- You’ll build and manage relationships with content creators across YouTube, Twitch, TikTok, and other platforms. You’ll plan and run campaigns, provide clear creative guidance, making sure everything is in line with strict IP guidelines
- You’ll manage a six figure budget, track data, analyze said data and make sure the campaigns are meeting our profitability goals. Whether you're working on an upcoming launch or building ongoing partnerships, your role is to help our games be discovered by more audiences around the world
- You’ll support creators from first contact to final campaign, making sure everything runs smoothly and stays on-brand. You’ll track performance, learn from results, and look for ways to improve how we work
Application process
- We usually respond within a week
Our take
Over the years mobile devices have become more and more powerful, and as a result people playing games on them have begun to expect more from what's on offer than the relatively simple titles of yesteryear. Recognising this change in the market, mobile gaming veterans from King, DICE and Rovio came together to form Snowprint Studios, a games developer aimed squarely at the growing "midcore" gamer demographic: players who game daily and expect a little more depth than casual clickers.
Snowprint has to date produced three major releases: Legend of Solgard, Rivengard and Warhammer 40,000 Tactitus (based on the popular Games Workshop franchise). These games have attracted uniformly high reviews for their tight gameplay and high production values, and the company has grown a playerbase of over 1.5 million gamers across its properties.
Developing within the Warhammer franchise was a smart move for Snowprint, as it taps into a playerbase that is comfortable with repeated microtransactions (in its original incarnation it was a rather expensive tabletop miniatures game where figures are bought individually or in small groups), and there are rumours of an Amazon series based on the property which will further bolster interest in Snowprint's offering. Snowprint accordingly is prioritising its marketing efforts and preparing for an influx of new players over 2023 and beyond.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Feb 2021
$5m
EARLY VC
Aug 2018
$5.6m
EARLY VC
Total funding: $16.5m
Company benefits
- Health Insurance
- Participation in Employee Option Program
- Work from home flexibility and support to have the best set up as possible
- Big opportunities for individual and team growth development
- 6 weeks paid vacation
Company HQ
Maria, Stockholm, Stockholms län
Leadership
Alexander Ekvall
(CEO)Was previously Director of Product at King. Before that co-founded The Game Trail and Fabrication Games.
Patrik Lindegrén
(Developer)Before co-founding Snowprint Studios, was Technical Lead at King, a Game Developer with Fabrication Games and a programmer for Jadestone.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 2 more jobs at Snowprint Studios