Senior CRM Manager, Parachute Home
$110-140k
Monday - Thursday in-office
4 days a week in office (Culver City, CA)
Online store for home essentials
Be an early applicant
Online store for home essentials
101-200 employees
Be an early applicant
$110-140k
Monday - Thursday in-office
4 days a week in office (Culver City, CA)
101-200 employees
Company mission
To bring more comfort to their customers' world through premium, accessible essentials.
Role
Who you are
- 5 - 7 years of experience in lifecycle marketing, customer retention, or a similar role, preferably in the e-commerce or retail industry
- Proven track record of successfully managing email and SMS marketing campaigns, including strategy development, execution, and optimization
- Strong understanding of email & SMS marketing platforms (e.g., Klaviyo, Iterable, etc.) and customer data platforms (e.g., Segment, Amperity, etc.)
- Experience with segmentation, personalization, and A/B testing in lifecycle marketing campaigns
- Excellent analytical skills with the ability to interpret data and translate it into actionable insights
- Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines
- Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence key stakeholders
- Creative thinker with a passion for customer experience and a deep understanding of consumer behavior
What the job involves
- The Senior Customer Retention Marketing Manager at Parachute Home will lead our customer retention initiatives
- In this role, you will be responsible for developing and executing lifecycle marketing strategies to engage, retain, and nurture our customer base
- You will oversee the email and SMS channels, driving the planning, creation, and execution of campaigns that deepen customer relationships and enhance the overall customer experience
- He ideal candidate will leverage customer insights and data to create personalized, impactful marketing initiatives that enhance the customer experience and increase lifetime value
- As a key player in the marketing team, you will collaborate with cross-functional teams to ensure the successful execution of lifecycle marketing programs that align with Parachute's brand values and business goals
- Reports to: Director, Growth Marketing
- Develop and implement comprehensive lifecycle marketing strategies aimed at increasing customer retention and loyalty
- Leverage data and customer insights to segment audiences and create personalized, targeted campaigns that resonate with our customers
- Plan and execute lifecycle marketing campaigns, including welcome series, win-back programs, and post-purchase engagement, to drive customer retention and lifetime value
- Oversee the planning, execution, and optimization of email and SMS marketing campaigns
- Collaborate with cross-functional teams (e.g., creative, merch, analytics) to ensure timely and accurate delivery of email and SMS communications
- Create briefs for email campaigns, providing clear direction on content, design, and messaging to align with channel goals
- Optimize email and SMS campaigns through testing, segmentation, and personalization to improve open rates, click-through rates, and conversion rates
- Ensure all email and SMS campaigns are in compliance with relevant regulations (e.g., CAN-SPAM, CCPA, CASL)
- Monitor, analyze, and report on key performance metrics, providing insights and recommendations for continuous improvement
- Utilize data-driven insights to refine and enhance lifecycle marketing strategies, ensuring alignment with overall business objectives
- Stay current with industry trends and best practices to continually elevate our lifecycle marketing efforts
- Partner closely with the creative, merch, and data teams to align lifecycle marketing initiatives with broader marketing and business goals
- Act as a champion for the customer within the organization, advocating for initiatives that enhance the customer experience and drive retention
Our take
Parachute provides responsibly manufactured modern home and bedding products. The company found a mid-range niche in the home goods sector that previously only offered high-end or budget options and has proven popular with consumers looking for quality goods that are not mass-produced. Its capitalizing on a trend of emerging specialist direct-to-consumer brands that began with companies like Warby Parker and Harry's.
Initially based purely online, Parachute has since launched several physical retail shops to attract new customers and boost its image. Its product range has focused on natural fibers and items made with manufacturing processes that don't use chemicals. Explicitly tailored towards the modern consumer, its direct-to-consumer model has been driven primarily by strong social media campaigns with influencers.
Competitors such as Casper also offer modern home products, but Parachute has captured the luxury sheets market by becoming a lifestyle brand. Alongside a hotel line it created for use in boutique stays, the company recently teamed up with Target to launch a 200+ piece collection, making its signature style more accessible without losing the premium feel.
Freddie
Company Specialist at Welcome to the Jungle
Insights
46% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2018
$30m
SERIES C
May 2016
$4.8m
SERIES A
Total funding: $44.9m
Company HQ
Hayden Tract, Culver City, CA
Leadership
Ariel Kaye
(Founder & CEO)After a Master's at The New School, they worked in Account Planning at Digitas for almost 3 years. They left in February 2013 to found Parachute.
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