Growth Marketing Manager, Flo
1 Year Fixed-Term Maternity Contract
£53.4-65k
+ Company equity grants through Flo’s Employee Share Option Plan
Period tracker app
Open for applications
Period tracker app
501-1000 employees
Open for applications
£53.4-65k
+ Company equity grants through Flo’s Employee Share Option Plan
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- Strong experience in CRM Campaign Management
- Background of delivering best in class growth campaigns across multiple segments and markets
- Experience of generating innovative and insights-driven marketing outputs with the goal of driving deeper relationships with our customers and extending CLTV
- A data driven, analytical and results oriented mindset. You must be comfortable with delving into all aspects of data, scruitinising results and identifying what works / doesn’t and new opportunities
- Experience of harnessing data to create personalised and meaningful communications, right message, right customer, right time, right channel and implementing CRM activity across multiple markets
- Background of working in complex environments with multiple stakeholders, managing campaigns from conception through to delivery
- Meticulous attention to detail with high quality standards
- Proactive, self-motivated and can work efficiently to meet timelines
- Test and learn approach to campaign activity
- Commercially savvy - ensuring our activity is optimised accordingly
- Must be able to prioritise workload and multi-task effectively
- Technical know-how so that you can hold your own with tech and product stakeholders to drive improvements & best practices
- Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively and appropriately with team members and stakeholders at all levels
What the job involves
- We are looking for a highly motivated individual with experience in CRM Campaign Management, to create engaging and converting communications across our markets
- As Growth Marketing Manager your role will report into the Product Marketing Director within the Product Team
- Drive and optimise the Growth Marketing strategy for Web, as the dedicated Growth Marketing Manager for this stream
- Manage the day to day production of Web campaigns from conception through to broadcast
- Supporting other product streams in delivery of CRM campaign activity to support new or existing product features
- Thoughtful and considered shaping of target audiences to understand customer intersections and conflicts
- Develop, implement and refine multi-channel campaigns to drive engagement with the product
- Work with designers and copywriters to develop compelling communications to increase app engagement
- Champion the customer and ensure that all planned campaign activity keeps the customer at the forefront. Be prepared to challenge
- Keeping abreast of Insights and Reporting - become subject matter expert for all Web Communications
- Use attention to detail to QA the campaign and minimise margin for error
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and that it can even offer valuable insights postpartum. The app is the number 1 period tracker in the US by active audience and the most downloaded female health app worldwide, with over 50 million monthly users. In the wake of the 2022 Supreme Court's decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details being tied to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo have managed to largely overcome this and secure significant investment in recent funding rounds. This will allow the company to focus on implementing proactive care solutions in the app amongst other developments to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success:
- We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Resources you need to thrive:
- We're a smart bunch of people who know that growing value for our users means continually growing ourselves. At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Family benefits:
- There is more to life than work, and because of that we are offering a world-class package of parental policies for all our new parents
- As a new mum you will get 6 months of fully paid maternity leave, and a $5000 bonus on your return to work to help you settle into the new life
- All our new dads get 1 month fully paid paternity leave to be there fully and bond with the new baby. Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days
Company HQ
Bloomsbury, London, UK
Leadership
Yuri Gurski
(President )Serial entrepreneur and former CEO of multiple publishing companies, including Sport.com and IDEAnomix. Two years as VP New Product Development at Mail.ru, the largest internet company in the Russian speaking world. Also CEO of Palta, a startup incubator.
Dmitry Gurski
(CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature. Also Venture Partner at Palta, a startup incubator.
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