Field Marketing Manager, Upside
$96-110k
+ Equity
More information about location
3+ days a week in office
Mobile reward application for retail spending
Be an early applicant
Mobile reward application for retail spending
201-500 employees
Be an early applicant
$96-110k
+ Equity
More information about location
3+ days a week in office
201-500 employees
Company mission
To advance the economic power of people living and working in the real world.
Role
Who you are
- 3+ years of B2B marketing inclusive of event planning, budgeting, and, curating hosted event marketing experiences
- Bachelor’s degree in Communications, Marketing, Hospitality or similar field
- Proficiency in evolving campaigns based on performance data and comprehensive reports, feedback from sales, and industry and business knowledge
- Exceptional customer service skills and ability to engage and educate diverse audiences
- Ability to travel 30% for onsite event management and team gatherings
What the job involves
- Our Field Marketing team is looking for a skilled driver of B2B event-based marketing campaigns that will measurably grow our merchant network
- The ideal candidate will have experience in planning and implementing successful in-person field marketing activities, inclusive of trade shows, hosted events, and executive events, in order to help advance Enterprise and Mid-Market business development initiatives
- This will involve planning and preparing phases, ensuring smooth execution during each event, and conducting thorough analysis and post-event evaluation against Field Marketing goals
- Strategically decide how to show up in the market and target specific accounts to create meaningful and impactful experiences
- Build and implement marketing programs and initiatives, including hosted event experiences, conferences, and internal events
- Own event scheduling and logistics including sponsorships, space configuration, booth location, budgeting, production schedule, inventory, planning meetings, invitations, F&B, A/V, marketing materials, venue sourcing and contract payments
- Update and maintain event documents and presentations, including production schedules and supporting promotional materials and placements
- Cultivate positive relationships with internal collaborators to improve opportunities for marketing promotion and sales engagements
- Build relationships with vendors and associations to drive market penetration and brand positioning
- Source and negotiate pricing with vendors such as trade show associations, onsite facilities, installations, hotels, caterers, A/V vendors, and shipping
Our take
Loyalty systems, vouchers, and other special offers have a proven track record at winning over new customers for businesses. However, customers can be reluctant to sign up due to the sheer number of these schemes. Upside exists to unify these loyalty schemes with a single flexible reward app.
While retail reward platforms are nothing new, Upside functions more like a marketplace, linking participating businesses to potential customers. It also rewards customers with cash back on eligible purchases, a more flexible reward than is traditional in loyalty schemes.
With over 50,000 businesses enrolled and 30 million app users, Upside has grown into a major player in this sector. The company is well-funded and ever-expanding its offering, with a product that is increasingly appreciated by consumers in an expensive world, as well as the businesses who depend on their custom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (1 round)
Apr 2022
$65m
SERIES D
Total funding: $65m
Company benefits
- Health and Wellness - We’re happy to provide our team members with generous health, vision, and dental insurance options
- Lunch - We cover the cost of lunch everyday for team members onsite to enhance our team building and encourage collaboration. Plus local restaurants appreciate it!
- Stock Options - Our team’s success is our company’s success, and we should all have a stake in that. We’re glad to offer our team members valuable stock options
- Unlimited PTO - Yes, you read that right. When you need time off, we’ve got you covered
Company HQ
Dupont Circle, Washington, DC
Leadership
Alex Kinnier
(CEO & Co-Founder)Experience as Group Product Manager for Google from 2005 to 2008. Senior Vice President of Products and Engineering for Opower from 2012 to 2015.
Wayne Lin
(CPO & Co-Founder)Experience as Product Manager for Google from 2005 to 2010. Vice President of Product Management & Analytics for Opower from 2010 to 2015.
Rick McPhee
(Co-Founder)Experience as Vice President of Engineering for HP's Fortify Software from 2008 to 2012. Senior Vice President of Engineering for Opower from 2012 to 2015.
Joanna Kochaniak
(Engineer & Co-Founder)Experience as Programmer Analyst for the Institute for Physical Sciences from 2007 to 2010. Lead Software Engineer for Opower from 2010 to 2015.
Jan Rubio
(Designer & Co-Founder)Experience as Research Assistant for George Washington University from 2009 to 2011. Senior Software Engineer for Opower from 2011 to 2016.
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