Product Marketing Manager, Contentful
Ecosystem
$127-137k
Full-time employees receive Stock Options
Occasional travel required
Content management platform
Open for applications
Content management platform
501-1000 employees
Open for applications
$127-137k
Full-time employees receive Stock Options
Occasional travel required
501-1000 employees
Company mission
To modernize how content flows by leading the transition from legacy CMS to content infrastructure.
Role
Who you are
- Experience: 5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer-oriented tools
- Communication Skills: Exceptional storytelling and writing skills; able to explain abstract or technical concepts in a way that resonates with business stakeholders. Strong public speaking and presentation skills
- Partnership Mindset: Experience collaborating with Partnerships and Partner Marketing to support co-marketing and ecosystem engagement
- Strategic Thinking: Ability to define positioning, map messaging to customer needs, and develop scalable launch plans
- Execution-Oriented: Self-starter who is comfortable operating in a fast-paced environment and balancing short-term deliverables with long-term vision
- Curiosity & Adaptability: Eager to learn, test ideas, and iterate quickly. Brings a customer-first perspective and an interest in extensibility and developer experience
- Location: Based in Denver. Occasional travel required
What the job involves
- We are looking for a Product Marketing Manager to lead the messaging and positioning for our Ecosystem product group, which includes the Marketplace, Extensibility platform, and Developer Experience. This role is pivotal in ensuring that our ecosystem solutions are clearly understood and adopted by customers, partners, and developers alike
- You’ll collaborate closely with Product, Sales, Partner Marketing, Partnerships, Enablement, and the broader Marketing and GTM teams to shape messaging, build launch strategies, and drive adoption across multiple audiences
- This is a high-impact role for someone excited to work at the intersection of platform strategy, developer experience, and partner-led growth
- Product Positioning & Messaging: You will be responsible for developing clear and differentiated positioning and messaging for the Ecosystem product group—including the Marketplace, Extensibility features, and Developer Experience. Your focus will be on articulating how these capabilities create business value, crafting content that resonates with both technical and non-technical audiences. Messaging should align with Contentful’s overall brand narrative while highlighting the specific strengths of the Ecosystem offering
- Go-to-Market Strategy & Execution: You will collaborate closely with the GTM PMM team and lead go-to-market execution for new partner-driven initiatives and launches across the Ecosystem. This includes defining and executing campaigns in close collaboration with other marketing functions such as Brand, Content, Demand Generation, and Events. You’ll also work closely with Partner Marketing to promote integrations and raise awareness of Marketplace offerings
- Cross-Functional Collaboration: You’ll collaborate with a wide range of internal stakeholders including Product, Partnerships, Sales, Customer Success, and Enablement. Your role will involve aligning teams around GTM goals, supporting internal training, and ensuring our partner ecosystem is well-positioned to succeed. You’ll also support the Partnerships team by creating materials and strategies that promote integration adoption and partner value
- Storytelling & Enablement: A core part of your role will be creating compelling product stories that illustrate how Contentful’s ecosystem delivers value. This includes messaging frameworks, announcement copy, sales enablement tools, and case studies. You’ll work with Sales and Enablement to make sure our teams are equipped to communicate the value of our ecosystem to customers and prospects alike
- Market Research & Insights: You will collaborate closely with the Product Research team to gather insights on market trends, customer needs, and the competitive landscape. These insights will help validate positioning, inform messaging, and shape go-to-market priorities. Your ability to synthesize research into actionable recommendations will directly influence Ecosystem strategy
- Performance Measurement: You’ll be responsible for tracking the impact of your work through key metrics such as adoption, engagement, and partner-driven growth. By analyzing performance and surfacing insights, you’ll continuously improve messaging, refine GTM plans, and ensure your efforts are driving real business outcomes
Our take
Creating, distributing and managing digital content can be complex, time-consuming and difficult, especially at scale. Contentful solves this problem by centralizing all content management into one API-based system.
Since founding in 2013, Contentful has grown to become one of the largest companies of its kind. It now serves thousands of customers, many of which are enterprises such as Danone and Bang & Olufsen. Importantly, the company has continued to improve its offering, for example by partnering with eSSENTIAL Accessibility to offer a way for users to achieve ADA compliance.
In recent years, Contentful has grown its executive team, attracting top talent from companies like Zendesk and Atlassian which has helped to accelerate its ambitious growth strategy. It has also expanded its relationship with AWS, launching the Contentful Composable Content Platform in AWS Marketplace, a key move that will help to broaden its reach and ensure it remains a key player in the competitive CMS market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$175m
SERIES F
Jun 2020
$80m
SERIES E
Total funding: $336.3m
Company benefits
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Generous amount of paid time off, including vacation days, education days, and volunteer days
- Use your personal education budget to improve your skills and grow in your career
- Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- Use your physical fitness budget to get away from your desk and support your physical wellness
- A monthly phone/internet stipend and phone upgrade reimbursement after 2 years
- Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!
- Access to our Employee Assistance Program (EAP) for information, support, discussion, and counseling for life’s challenges
- Comprehensive health/dental/vision care package covering 100% of monthly premiums for employees
- 16 weeks of paid parental leave to care for and focus on your growing family
- New hire office equipment stipend. Get the gear you need to work at your best
Company values
- Be humble - We are not centered on ourselves, but focus on the needs and contributions of others around them
- Embody a growth mindset - We believe in our collective potential to develop and evolve through dedication and continuous learning
- Start with the customer and work backwards - The first question we ask is “What customer need does this solve?” and treats each customer with empathy
- Strive together - Creating anything of significance without collaboration is challenging, so we work hard together to make an impact
Company HQ
Denver, Colorado, United States
Articles
Leadership
Paolo Negri
(CTO)Previously worked as Senior Developer at AutoScout24, and Senior Developer Team Lead at Wooga.
Sascha Konietzke
(CSO & Board Member)Previously worked as EMEA Manager at Hewlett-Packard, and founded a range of companies including angel investment firm Ko9.
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