Paid Social Manager, AirHelp

• We are seeking someone who is passionate about performance-driven marketing and knows how to maximize results through social media advertising
• This is a mid-level role, ideal for someone with hands-on experience managing paid social campaigns across multiple platforms and thrives in a fast-paced, data-driven environment
• Proven experience managing and optimizing paid social media campaigns with a strong focus on performance marketing (ROAS, CPA, CPC)
• Strong analytical mindset, with experience using data to drive campaign decisions and improve results
• Expertise in budget management, bid strategies, and cost optimization to maximize efficiency
• Hands-on experience with major social ad platforms (Facebook Ads Manager, Instagram Ads, LinkedIn Ads, TikTok Ads, etc.)
• Ability to work autonomously, taking initiative to optimize campaigns and solve problems without constant oversight
• Excellent communication skills, with the ability to explain performance insights clearly to both technical and non-technical stakeholders
• Fluency in English (written and spoken)

Desirable

• Reporting To Giuliana Fachinat
• You’ll be responsible for executing and optimizing campaigns to drive growth, working collaboratively across teams to align efforts, and using data to make informed decisions
• Plan, execute, and manage paid social campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, etc.), ensuring they align with AirHelp’s marketing objectives
• Own campaign performance by continuously tracking key metrics such as ROAS, CPA, conversion rates, and cost-per-click (CPC) to maximize efficiency
• Optimize budgets and bids dynamically to improve return on investment and reduce unnecessary spend
• A/B test creatives, audiences, placements, and messaging to drive performance improvements and uncover insights
• Use data analytics tools (e.g., Google Analytics, platform dashboards) to interpret performance trends and make real-time adjustments
• Work closely with cross-functional teams—including the Organic Social Media Team, Content, Creative, and Analytics—to align paid strategies with broader marketing initiatives
• Stay ahead of platform updates and industry trends, leveraging new ad formats, algorithm changes, and emerging opportunities
• Develop reports and insights to share with internal stakeholders, translating complex data into actionable recommendations
• Proactively troubleshoot underperforming campaigns, proposing and implementing solutions without needing senior-level direction
• Manage multiple campaigns and projects simultaneously, ensuring timelines, budgets, and performance targets are met
• Your Key Performance Indicators:
• ROAS (Return on Ad Spend): Maximizing revenue and efficiency from paid social campaigns
• Cost per Acquisition (CPA): Driving down acquisition costs while maintaining quality conversions
• Conversion Rate Optimization (CRO): Improving conversion rates to increase lead generation and customer acquisition
• Budget Efficiency: Ensuring optimal spending allocation with minimal waste

• Offer call