Senior Lifecycle Marketing Specialist, Booksy

• 5+ years of proven experience in Lifecycle/CRM marketing within a SaaS or two-sided marketplace environment, driving user engagement, retention, and revenue growth
• Deep understanding of customer journey mapping and multi-channel campaign optimization (email, push, SMS, in-app)
• Strong analytical skills with A/B testing, segmentation, and experience using marketing automation tools (Braze, Iterable, Salesforce Marketing Cloud, HubSpot, etc)
• Proven ability to collaborate cross-functionally to deliver customer-centric messaging and experiences
• Excellent project management skills, with the ability to balance strategic thinking and hands-on execution in a fast-paced, results-driven environment
• Fluent English

Desirable

• As a Lifecycle Marketing Specialist in our Marketing Operations Team, your purpose will be to build and scale segmented lifecycle programs that drive sustained engagement, improve long-term retention, and increase customer lifetime value (LTV) across our global beauty, health, and wellness marketplace
• You’ll be part of a dynamic team collaborating closely with Martech, Data, and Product, to deliver exceptional customer journeys for both providers and customers
• Strategically design and deploy multi-channel lifecycle campaigns (email, push, SMS, in-app)
• Optimize customer journeys through data-driven A/B testing and segmentation
• Partner with cross-functional teams to deliver exceptional, personalized customer experiences
• Analyze and report on key metrics, driving continuous improvement and ROI

• Kindly submit your application and CV in English to ensure it is successfully reviewed