Director of Product Marketing, Pluralsight
$155.8-205k
Technology workforce development company
Be an early applicant
Technology workforce development company
1001+ employees
Be an early applicant
$155.8-205k
1001+ employees
Company mission
To inspire and empower the tech workforce to achieve their goals.
Role
Who you are
- This is a high-impact leadership role for someone who thrives at the intersection of storytelling, data, and business outcomes
- You enjoy learning and are open to new ways of doing things
- You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns
- When communicating you are self-aware, insightful, and proactive
- You lead by example as a player-coach and are a team member first and people leader second
- Proven leadership experience: leading product marketing teams, successful solution launches, and scaling GTM strategies
- Turnaround Experience: Proven track record of navigating complex organizational pivots
- Experience owning or partnering on Analyst Relations (e.g., Gartner, Forrester) to shape market perception and influence category positioning
- Refined B2B Product Marketing skills: exceptional storytelling and communication skills; deep understanding of enterprise buyers and technical audiences; and, the ability to influence cross-functional stakeholders at all levels
- B2B SaaS Mastery: 8-10+ years in product marketing, preferably in B2B SaaS, learning platforms, or developer-focused products
What the job involves
- We’re looking for a strategic and execution-focused Director of Product Marketing to lead our product marketing function
- In this role, you’ll define how Pluralsight brings our solution portfolio to market, articulates value to customers, and drives adoption and growth across our platform
- You’ll partner closely with Product, Revenue, and Growth teams to shape positioning and messaging that shapes Pluralsight as the world leader in Workforce Skills Intelligence
- Solution Positioning, Messaging, & Packaging:
- Own and evolve Pluralsight’s product positioning, messaging, and value propositions across key audiences (enterprise, tech teams, and individual learners)
- Define and refine pricing and packaging strategies that align to customer segments, willingness to pay, and market dynamics
- Translate complex technical capabilities into clear, compelling narratives
- Ensure consistency across all customer touchpoints
- Go-to-Market Strategy & Solution Launches:
- Lead go-to-market planning for new product / solution launches and major releases
- Define launch strategies, segmentation, pricing/packaging inputs, and success metrics
- Partner with Product to influence roadmap innovation based on market insights and customer needs
- Collaborate with Demand Gen and Growth teams to drive pipeline, conversion, and adoption
- Sales & Customer Enablement:
- Build and scale sales enablement programs, including pitch decks, battlecards, and competitive positioning
- Equip Sales and Customer Success teams with the tools and messaging needed to win and expand accounts
- Customer & Market Insights:
- Develop deep understanding of target personas, industries, and competitive landscape
- Leverage data, research, and customer feedback to inform strategy and messaging
- Act as the voice of the customer internally
- Leadership & Team Development:
- Build, mentor, and lead a high-performing product marketing team
- Establish Ways of Working processes, strategic launch frameworks, and metrics for excellence
- Foster strong cross-functional collaboration across the organization
- What Success Looks Like (KPIs):
- Ensure on-time, high-quality launches with clear cross-functional alignment
- Increase attach rates and expansion ARR for new solutions across the Portfolio
- Drive pipeline contribution targets tied to key solution launches
- Improve sales readiness scores and reduce ramp time for new product messaging
- Build a scalable PMM function with clear launch frameworks and repeatable GTM processes
- Grow and retain top talent within the PMM team
- This role is primarily performed in an office or home office setting and involves standard computer-based work
Our take
Pluralsight is dedicated to closing the global tech skills gap, a mission that has become increasingly urgent as industries worldwide face a growing shortage of IT talent. This high demand for upskilling makes Pluralsight's online training services more relevant than ever.
Founded in 2004, Pluralsight has matured into a prominent player in the online upskilling industry. The company has seen significant growth in recent years, capitalising on the surge in demand before many competing startups emerged. Despite facing competition from major players like Grow with Google and Udemy, Pluralsight has maintained its strong position.
Though Vista Equity Partners' 2021 acquisition has brought some challenges, Pluralsight, once a unicorn startup now a public company, continues to thrive. With numerous partnerships with NGOs, educational institutions, and corporations, Pluralsight remains a key player in tackling the tech skills shortage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2016
$30m
SERIES C
Aug 2014
$135m
SERIES B
Total funding: $195m
Company benefits
- Unlimited PTO
- Summer Fridays
- Holidays
- Parental Leave
- Medical, Dental and Vision
Company HQ
Draper, UT
Leadership
Aaron Skonnard
(Co-Founder & CEO)Worked as a DevelopMentor Author, and was President of Skonnard Consulting. In 2004, left a Neumont University Associate Professorship to co-found Pluralsight.
Fritz Onion
(Co-Founder & Content Advisor)Started as an Oracle Software Engineer after a degree at Harvard, and then spent 10 years as a DevelopMentor Instructor. Subsequently co-founded Pluralsight in April 2004, serving as Content Advisor.
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