Regional Marketing Director, Culture Amp
EMEA
+ Share Options
More information about location
Employee platform for staff surveying and analytics
Job no longer available
Employee platform for staff surveying and analytics
501-1000 employees
Job no longer available
+ Share Options
More information about location
501-1000 employees
Company mission
Culture Amp's mission is to build a better world of work by making the power of people analytics accessible to everyone.
Role
Who you are
- 10+ years of experience in B2B marketing, predominantly in the enterprise software/SaaS sector, with a strong track record in regional marketing and team leadership
- Demonstrated ability to create and execute advanced regional marketing strategies tailored to drive new customer acquisition, expand the existing customer base, and elevate the brand presence within the assigned region
- Proven leadership and team management capabilities, with a history of leading cross-functional teams and driving alignment across departments
- Ability to drive strong collaboration between regional marketing and global teams (demand generation, customer marketing, lifecycle marketing, brand, events) and advocate for regional needs and priorities
- Proven experience in strategically managing regional marketing budgets
- Ensures the optimal allocation of resources and maximum return on investment (ROI). A mindset geared towards innovation and creativity in marketing campaigns, with a willingness to experiment and take calculated risks to achieve breakthrough results
- Superior verbal and written communication skills, with the ability to engage, influence, and inspire stakeholders at all organizational levels
- Ability to review and interpret key business and marketing reports, draw insights, and implement data-driven actions. Expertise in using advanced analytics tools to measure performance and optimize strategies
- Bachelor’s degree in Marketing, Business, or a related field. An MBA or other advanced degree is highly desirable
- Willingness to travel as required to support regional events and initiatives
What the job involves
- We are seeking an experienced and strategic Regional Marketing Director for EMEA to join our Demand Generation and Regional Marketing Team
- The successful candidate will provide visionary leadership in developing and executing comprehensive regional marketing strategies focused on driving new customer acquisition, expanding our existing customer base, and elevating our brand presence across the region
- This role demands exceptional cross-functional leadership capabilities and the ability to manage and mentor a dedicated team of marketing professionals
- Develop and Execute Advanced Marketing Strategies: Formulate and implement sophisticated regional marketing strategies and plans that align with corporate objectives to drive new business growth and deepen customer relationships
- Pipeline Management: Drive the creation and management of a robust pipeline of new logos and expansion opportunities through targeted and innovative marketing campaigns and initiatives
- Thought Leadership: Provide thought leadership in identifying market opportunities and crafting innovative marketing programs that differentiate the company from competitors
- Team Leadership and Development: Lead, mentor, and develop a high-performing team of local events and marketing managers, ensuring the successful execution of regional marketing initiatives and fostering a culture of collaboration, innovation, and excellence
- Cross-Functional Collaboration: Collaborate closely with sales, SDR (Sales Development Representatives), product, and customer success teams to synchronize marketing efforts with overarching business goals, ensuring a cohesive and unified approach to market
- Global and Regional Alignment: Drive strong collaboration between regional marketing and global teams (ABM, demand generation, customer marketing, lifecycle marketing, brand, events), advocating for regional needs and priorities and ensuring alignment with global strategies
- Event Management: Oversee the strategic planning and execution of regional events, trade shows, webinars, and other marketing activities, focusing on creating impactful brand experiences and generating high-quality leads
- Budget Optimization: Strategically manage the regional marketing budget, ensuring the optimal allocation of resources to achieve maximum ROI on marketing investments
- Performance Metrics and Analysis: Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing programs and initiatives. Utilize data-driven insights to drive continuous improvement and achieve measurable results
- Customer-Centric Approach: Develop and implement marketing strategies that prioritize customer needs and behaviors, ensuring that all initiatives are customer-centric and designed to enhance the customer experience
- Innovation and Creativity in Marketing Campaigns: Foster a mindset of innovation and creativity in marketing campaigns, encouraging the team to experiment and take calculated risks to achieve breakthrough results
Salary benchmarks
Our take
The so-called ‘Great Resignation’ has highlighted what top companies have understood for years - that perhaps even more important than technology or branding, a company’s most valuable asset is its people. Culture Amp is an HR tech startup helping companies protect and enhance that value.
From its start as a survey platform, Culture Amp has grown to encompass analytics for managers, like turnover prediction and team goal tracking. It also has a sizable online community where users can connect and book workshops, including ones run by diversity, equity and inclusion experts.
The main way Culture Amp differentiates is its team of “People Scientists,” or organizational and behavioral psychologists who design surveys, work in its product team as analysts and serve as consultants for clients. Combining this with proprietary data derived from its wide pool of clients, the company can offer an exceptional service.
Culture Amp’s unrivaled data set and unique insights have made major impacts inside boardrooms globally. As the nature of the workplace is fundamentally changing post-pandemic, Culture Amp will hope that it can leverage its reputation to help even more customers navigate uncertain times.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$100m
SERIES F
Sep 2019
$78.8m
SERIES E
Total funding: $276.1m
Company benefits
- MacBooks for you to do your best work
- Share Options - it’s important to us that everyone is an owner and can share in our success
- Medical insurance - for you and your family so you can feel safe in these uncertain times
- Excellent parental leave and in work support programme, - for those families to be
- Flexible working schedule - where we can, let’s make work, work for you
- Fun and inclusive digital, and (in the future) in-person events
- Work from home opportunities
Company HQ
London, UK
Leadership
Didier Elzinga
(CEO)Previously Advisor at Centor for 9 years and Non-Executive Director at Tourism Australia for 4 years.
Douglas English
(CTO)Previously Solutions Architect at National Australia Bank for 5 years and Information Specialist at EDS for 1 years.
Rod Hamilton
(Board Member)Previously Principal Consultant at Unico for 4 years and Consultant at Accenture for 4 years.
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