Product Marketing Manager, Commusoft
$80-85k
2+ days a week in office
Job management software for field services
Open for applications
Job management software for field services
21-100 employees
Open for applications
$80-85k
2+ days a week in office
21-100 employees
Company mission
To educate and empower field service companies to provide world-class customer journeys.
Role
Who you are
- The ideal candidate will possess the key skills necessary to excel in this role and drive the adoption, growth, and revenue of our products
- Strategic thinking: Ability to align product marketing with company business objectives, make data-driven decisions, and prioritize effectively
- Market research: Deep market analysis becomes even more critical as you ascend to the role of a product marketing manager. You should be able to identify market trends, customer needs, and competitive threats to formulate effective strategies
- Product Expertise: Become an expert on the products you market and the market itself
- Messaging and positioning: Skill in crafting compelling narratives that resonate with customers and differentiate from competitors
- Cross-functional collaboration: Strong ability to work with various departments to ensure product success
- Data analysis: Proficiency in data analysis tools and ability to derive actionable insights
- Experience with Marketing Tools: Knowledge of marketing automation software (Hubspot or Salesforce), CRM systems, and data analysis tools (GA4)
- Organization: Strong project and time management skills to juggle multiple projects and launches
- Curiosity and Empathy: Inquisitive mindset and ability to understand user and buyer perspectives and deep empathy towards your coworkers. Everyone has their workload and different things on their plate
What the job involves
- Our Marketing department plays a massive part in Commusoft's growth, powering our success with creativity and innovation
- We have three key areas: Product Marketing, Demand Generation, and Content Marketing
- Our mission is to tell our brand's story and connect with our audience in ways that generate a qualified pipeline and grow our customer base
- You’ll join a dynamic team of seven based in Chicago and London, working collaboratively across time zones to create impactful campaigns
- A Product Marketing Manager (PMM) to lead the strategy and execution of product launches, working closely with cross-functional teams to ensure successful go-to-market initiatives
- The PMM will manage various work streams involved in product launches and have significant responsibilities in shaping product marketing efforts
- Product Launch Management: Oversee and manage all aspects of product launches, from planning to execution, ensuring alignment with business goals
- Market Research: Conduct win-loss interviews, surveys, and competitive analysis to understand market trends, customer needs, and the competitive landscape
- Client Testimonials: Gather and utilize client testimonials to support marketing and sales efforts
- Persona Development: Develop detailed user and buyer personas to inform marketing strategies and product positioning
- Go-to-Market Strategy: Develop and refine go-to-market strategies, product messaging, and positioning to effectively communicate value propositions
- Cross-Functional Collaboration: Work closely with product management, sales, and other departments to define goals, campaigns, and metrics for product launches
- Content Marketing Management: Manage a content marketing team to produce high-quality content that supports product marketing initiatives and create compelling materials that highlight product features, benefits, and sales collateral
- Support PLG Efforts: Drive cross-sell and up-sell opportunities linked to Product-Led Growth (PLG) strategies
- Training and Enablement: Train internal teams on articulating product benefits and creating supporting documents to enhance sales and customer interactions
- And you’d probably like to know that we have a hybrid working model (10 days a month in the office) but it is an open door so feel free to come in more if you'd like! Please note that for the first month you will be required to come in full-time 8am-5pm
Our take
Though field services companies are vital for the continued operation of just about everything, they have lagged behind other industries in having specialised solutions for managing their operations. Commusoft exists to change that, providing plumbers, electricians, builders, and trades companies of all stripes with a platform that allows businesses to plan and schedule jobs, provide costing and quotes to customers, and handle client communications from a single application.
While other companies are operating in the field, Commusoft stands out in the market with its focus on its simplicity and digital invoicing functionality which is far more flexible than that provided by competitors.
Commusoft was founded in the UK but in 2019 began its international expansion, opening an office in Chicago to grow into the North American market. Having established a strong presence in the UK its main objective is currently to grow its market share in the US, recruiting teams on both sides of the Atlantic to capture a piece of the enormous American field services sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company HQ
London, UK
Leadership
Jason Morjaria
(Founder & CEO)Prior to founding Commusoft was a Consultant at Pay2bill. Also founded Oprillo.
Salary benchmarks
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