Senior Growth Marketing Manager, Earnin

• Paid Search Expertise: Strong experience in managing and optimizing campaigns in Google Paid Search, Apple Search Ads (ASA), Google UAC, and Performance Max
• Data-Driven: Ability to leverage data and analytics to identify trends, opportunities, and areas for optimization within Paid Search
• Experimental Mindset: Proven experience in running A/B tests, experimenting with new approaches, and iterating quickly to improve campaign performance
• Results-Oriented: Demonstrated ability to meet and exceed performance goals through thoughtful analysis, creative problem-solving, and strategic execution
• Collaborative Team Player: Work closely with internal and external stakeholders to ensure alignment on goals and strategies
• Technical Skills: Proficiency in SQL is highly valued but not required
• Experience: 7+ years in a performance-driven, media buying role with a strong emphasis on mobile acquisition and Paid Search
• Attention to Detail: Ability to manage multiple projects simultaneously in a fast-paced environment with high attention to detail
• Strong Communication: Excellent verbal and written communication skills, adept at presenting performance insights and strategies to cross-functional teams and external partners
• Ownership Mentality: Demonstrates a proactive, self-driven attitude to constantly improve processes and outcomes
• Passion for Earnin’s Mission: A genuine interest in helping build a financial system that works for everyone

Desirable

• As a Senior Growth Marketing Manager, you will play a critical role in driving the growth of EarnIn's new products, including Early Pay, by executing strategic marketing campaigns across various digital and offline channels
• This role will focus on designing and optimizing growth strategies that accelerate adoption of our newest offerings
• You will work closely with cross-functional teams, including Product, Analytics, and Creative, to develop comprehensive paid growth plans, while also collaborating with Affiliate and Offline/Hybrid channel managers to ensure alignment and support from all channels
• Build & scale marketing campaigns to maximize efficient user growth for existing and new paid channels, including paid search (SEM), social, in-app video and display, programmatic, and retargeting
• Hit monthly volume and efficiency targets by driving continuous improvement and hypothesis-driven experimentation of new optimization tactics
• Conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks
• Hit monthly spend and ROI goals by analyzing campaign performance to drive continuous improvement and hypothesis-led testing of new concepts
• Conduct in-depth post-campaign analysis, develop test plans for new user acquisition initiatives, and measure performance to identify testing opportunities
• Work cross-functionally with analytics, product, creative, and finance
• Find creative and innovative solutions for acquisition and be able to make necessary enhancements to drive added value