Lead Analyst, Zocdoc
Acquisition Marketing
$158.4-213.8k
2 days a week in office
API connecting patients to doctors
Be an early applicant
API connecting patients to doctors
1001+ employees
Be an early applicant
$158.4-213.8k
2 days a week in office
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- Are inspired by the opportunity to positively impact the healthcare experience of millions of patients and providers
- Are excited to lead analytical projects that directly inform marketing strategy, spend allocation and optimization
- Can think critically about campaign performance, optimization, attribution, and experimentation to uncover true drivers of growth
- Can translate complex data findings into clear insights and recommendations
- Have a passion for building scalable reporting and measurement frameworks that drive accountability and optimization
- Thrive in a cross-functional environment, partnering with Marketing, Product, and Data teams
- Have 5+ years of experience in marketing analytics, marketing science, or growth analytics roles
- Bring strong analytical and statistical skills, with proficiency in SQL and Python
- Have experience with marketing attribution, experimentation, or incrementality testing
- Are fluent in translating complex quantitative findings into business-relevant insights
- Are experienced with data visualization tools (e.g., Looker, Tableau) and designing self-service solutions
- Have partnered closely with Marketing, Finance, and Product stakeholders to measure and optimize performance
- Are detail-oriented, proactive, and thrive in a fast-paced, data-driven environment
What the job involves
- We are seeking a Lead Analyst to join Zocdoc’s Marketplace Analytics team
- You’ll be embedded within the Acquisition Marketing team, supporting Paid Marketing and CRM teams
- In this role, you’ll help shape how we measure, optimize, and scale our patient marketing efforts to drive growth and maximize marketing spend efficiency
- You will develop data-driven insights that inform channel strategy, campaign optimization, and lifecycle performance, working closely with Marketing, Product, and Analytics Engineering partners to ensure measurement rigor and actionable outcomes
- Growth Opportunities: Lead the pursuit of new growth opportunities by leveraging deep knowledge of the marketing landscape and analytical best practices
- Attribution & Incrementality: Lead the statistical design and analysis of marketing attribution and incrementality studies, partnering with Data Scientists to apply advanced methods to quantify the true impact and efficiency of Zocdoc’s marketing investments
- Experimentation: Collaborate with Marketing and Product to design and interpret experiments that measure campaign impact and optimize key funnel conversion points
- Lifecycle Analytics: Evaluate engagement and retention across lifecycle touchpoints (email, push, SMS), identifying opportunities to improve patient activation and retention
- Ad Platform Optimization: Partner closely with Marketing channel owners to identify opportunities across Zocdoc’s advertising platforms (e.g., Google, Meta, Offline, etc.) to improve efficiency, maximize ROI, and ensure we’re making data-informed investment decisions together
- Marketing Performance Measurement: Analyze and report on the performance of paid marketing, and CRM channels. Identify trends, quantify impact, and recommend optimization opportunities
- Executive Storytelling: Create clear, compelling presentations, dashboards, insights and recommendations that influence strategic marketing decisions
- Cross-Functional Collaboration: Work closely with Marketing, Analytics Engineering, and Data Engineering to ensure accurate tracking, data flow, and measurement consistency across systems
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Going forward, Zocdoc will continue to invest in its platform to optimize its services for its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $374m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company HQ
SoHo, New York, NY
Leadership
Oliver Kharra
(CEO & Co-Founder)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
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