Senior Manager of Marketing Operations, Panopto
$125-150k
+ Eligible for a bonus
Video capture, streaming, search, and archiving solutions
Job no longer available
Video capture, streaming, search, and archiving solutions
101-200 employees
Job no longer available
$125-150k
+ Eligible for a bonus
101-200 employees
Company mission
Committed to designing smarter ways to work and learn with video.
Role
Who you are
- 7-10 years of experience in Marketing Operations at a B2B SaaS or technology company
- Deep hands-on experience with Marketo or Hubspot and Salesforce
- Proven ability to design and maintain complex campaign and lead management systems across regions and markets
- Strong analytical skills with experience building dashboards and translating marketing data into business insights
- Experience implementing or optimizing lead scoring models and campaign attribution frameworks
- Collaborative, organized, and proactive — comfortable balancing strategic projects with day-to-day execution
- Excellent communicator with the ability to explain technical concepts to non-technical stakeholders
- Comfortable in a high-growth, fully remote environment with cross-functional stakeholders in multiple time zones
- Even if you don't feel that you meet every single requirement, we still encourage you to apply
- We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes
What the job involves
- To enhance our team, we are seeking an experienced Senior Manager, Marketing Operations to help us manage and optimize our world-class marketing infrastructure to drive pipeline growth and performance visibility
- The Senior Manager, Marketing Operations, will own the strategy, management, and optimization of Panopto’s marketing technology stack, data infrastructure, and campaign measurement. This role is a critical partner to the Demand Generation team, ensuring our marketing programs are measurable, efficient, and tightly aligned with Sales
- You’ll be an individual contributor who thrives in both the technical and strategic aspects of marketing operations — able to build and optimize systems, report on performance, and translate data into insights that shape go-to-market strategy
- You'll also have opportunities to contribute to other initiatives that directly advance our core values and support you in elevating your craft
- Own and optimize the marketing tech stack:
- Administer and evolve our core systems, including Marketo, Salesforce, and Qualified
- Ensure data accuracy and sync health across platforms; manage integrations with supporting tools (e.g., ZoomInfo, Qualified, webinar platforms, analytics tools)
- Evaluate new tools and features to improve lead management, personalization, and reporting efficiency
- Evaluate and manage a migration to Hubspot, upleveling our capabilities and optimizing our system architecture, lead scoring, and lead routing in the process
- Lead management and routing:
- Own and optimize lead scoring, routing, and nurture frameworks to improve conversion efficiency
- Partner with the SDR team and Sales Operations to maintain alignment on lead definitions, funnel stages, and SLAs
- Drive database hygiene and GDPR/compliance best practices across regions (U.S. and EMEA)
- Campaign execution and reporting:
- Build and maintain scalable campaign structures in Marketo and Salesforce for global campaigns across corporate and higher education segments
- Enable the Demand Gen team with consistent campaign setup, tagging, and measurement standards
- Ensure data flows correctly from initial touch through to pipeline attribution
- Reporting, analytics, and performance insights:
- Own core marketing KPIs across the funnel: inquiries, MQLs, SALs, pipeline, and conversion rates
- Create and maintain Salesforce dashboards and reports that provide actionable insights to Marketing and Executive stakeholders
- Partner with Demand Gen and Sales to tie marketing investments to pipeline and revenue impact
- Strategic partnership:
- Proactively identify operational improvements to increase campaign performance and speed to market
- Educate the marketing team on data-driven decision-making and system best practices
Application process
- The standard interview process at Panopto involves several steps, outlined below, to ensure we approach the process thoughtfully and consistently: Application Review -> Recruiter Call -> Video Interview & Assessment -> Hiring Manager Call -> Interview Loop -> Debrief -> Offer
Our take
The concept for Panopto developed in the early noughties when the founders noticed that storing videos on computer hard drives was becoming cheaper than storing them on tape. The company’s foundation was a free software paid support service that provided the tools for downloading videos onto a computer. Nearly two decades later, Panopto provides educational institutions and enterprise businesses with screencasting, lecture recording, streaming and video content management software.
Panopto’s modern platform offers clients in education, aviation, telecoms, and healthcare, among others, an all-in-one video platform for creating and publishing video content. Its audience engagement tools, alongside GenAI video production software (through the acquisition of Elai), keep the company in step with modern innovations in content production.
Panopto continues to grow its reach and, in 2024, launched a cloud hosting service in Japan and acquired cloud hosting and GenAI startups to fuel its growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2016
$42.8m
GROWTH EQUITY VC
Jan 2011
$4m
EARLY VC
Total funding: $48.5m
Company benefits
- Time Off Benefits - Generous and flexible leave policies. Unlimited Take What You Need PTO, including sick days for when you need it most. Holidays to celebrate with loved ones. Extended bereavement program to support you during difficult times. Tenured Leave opportunities for long-term employees to recharge and reflect. Extended Maternity and Paternity Leave to cherish family moments. Volunteer time off to give back to your community
- Core Benefits - At Panopto, we prioritize both professional growth and a fulfilling,balanced life for our employees. Our core benefits include comprehensive health, dental, vision, life and ancillary insurance plans. We provide access to a benefits preview to understand how Panopto benefits would support you and short-term and long-term disability insurance for peace of mind
- Retirement and Savings Benefits - 401k plan with company match to secure your financial future. Healthcare spending and reimbursement accounts for your well-being
- Healthful Living Benefits - At Panopto we understand well being is about more than physical health. We’re proud to offer workplace perks such as daily mental health break walks, a wellness rewards program to support your well-being, an employee assistance program for confidential support and a mindfulness program for stress reduction
- Remote Work Benefits - Enjoy all the benefits of a remote-first workplace that supports full work from home for ultimate flexibility. Childcare schedule flexibility to balance work and family life. Asynchronous work to accommodate your unique schedule
- Rewards, Recognition, and Employee Perks - Our great team is Panopto’s most valuable asset. We’re proud to offer an employee recognition program to celebrate your achievements, a Values Awards program to embody our company culture and referral bonuses for bringing great talent to Panopto
- Career Development Benefits - Panopto’s career tracks and competency and skills training will help you advance your career. We offer access to the LinkedIn Learning Program to expand your knowledge, AWS services and architecture training to stay ahead, and secure coding training to enhance your skills
Company HQ
North Shore, Pittsburgh, PA
Leadership
Andrew Herning
(CFO)Previously Senior VP of Finance at Billtrust, CFO at UniTek Global Services, Inc. and American Standard.
Stephen Laster
(CEO)Previously President of D2L, was the Strategic Advisor to the CEO at Ellucian and was the Chief Digital and Learning Officer at Penn Foster.
Amy Clark
(COO)Previously the Chief People Officer at D2L, was a Senior Vice President at Colliers and Manulife.
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