Product Marketing Manager, Input Output

Catalyst

Salary not provided

Mid and Senior level

Remote in UK

Travel internationally

Blockchain infrastructure research & engineering

Be an early applicant

Blockchain infrastructure research & engineering

201-500 employees

FintechB2BCryptocurrencyBlockchain

Be an early applicant

Salary not provided

Mid and Senior level

Remote in UK

Travel internationally

201-500 employees

FintechB2BCryptocurrencyBlockchain

Company mission

To perturb the graphs to a more connected, transparent and fair configuration for both the flow of ideas and value.

Job

Company

Role

Who you are

Relationship Building: Ability to build strong relationships internally across remote teams
Writing & Communication: Excellent writing skills with the ability to distill complex information into concise and accessible messaging
Idea Articulation: Clear and eloquent in presenting ideas, capable of engaging diverse audiences
Positive Attitude: Energetic, initiative-driven, with a strong work ethic
Interpersonal & Project Management Skills: Strong ability to manage projects and collaborate with cross-functional teams
Technical Translation: Skilled in translating highly technical information into customer-friendly benefits
Content & Campaign Management: Adept at managing content creation and executing marketing campaigns
Visionary Thinking: Ability to align with and communicate IOHK’s vision for the future of blockchain technology
Results Oriented: Focused on delivering measurable outcomes and achieving marketing goals
Bachelor’s Degree in marketing, engineering, computer science, or a related area; a business or economics degree may also be considered depending on experience
Product Marketing Experience: Evidence of success (4+ years) in product marketing, particularly in international markets
Blockchain/Emerging Technology Experience: Background in marketing high-tech, emerging, or disruptive technology solutions in both B2B and B2C environments; startup experience is a plus
Growth Environment Experience: Experience working in a rapidly growing organization and scaling technology from early adopters to mainstream users
Process Orientation: Experience in establishing and improving collaborative work processes
Communication Skills: Exceptional written and verbal communication skills, with experience engaging with customers and stakeholders at all levels
International Travel: Willingness and ability to travel internationally
Do you find yourself questioning the status quo?
Do you tinker with ideas and long to turn those ideas into solutions?
Are you able to spark thoughtful debates, bringing out the inquisitiveness in others?
Does the promise of continuously growing excite you?

What the job involves

IOG’s Catalyst Tribe is a pioneering innovation platform for the Cardano blockchain ecosystem
It enables decentralized communities to propose, evaluate, and fund projects, fostering innovation through efficient grant allocation, verifiable decision-making, and voter privacy
With core products including Catalyst Voting application and upcoming advances for idea incubation, and distributed decision-making, Catalyst solves critical challenges in ecosystem growth hacking and decentralized governance while exploring network effect-led monetization opportunities
As a Product Marketing Manager for Catalyst at IOHK, under the responsibility of the Head of Product, you will bring your expertise in high-tech international B2B and B2C marketing to the forefront
With experience in blockchain or disruptive/emerging technologies, you will collaborate closely with Product Management to understand and convey the unique value of Lace Wallet
Your role will involve developing and executing marketing and communication strategies that resonate with our community, ensuring that our messaging is clear, compelling, and aligned with the needs of both existing and future users
Success in this role requires strong collaboration across remote teams, including Product Management, Engineering, Business Development, Research, and Communications
Investor Pitch Deck – Design a compelling pitch deck for potential investors
Go-to-Market Strategy – Develop a comprehensive plan for product launch, including target market, positioning, and channels
Investor & Customer Relations – Set up and manage communication strategies for both investors and customers
Customer Funnel – Define and optimize the steps customers go through from awareness to conversion
Customer Journey Mapping – Analyse and document the customer experience at each touchpoint
Event KPIs & Materials – Develop key metrics to evaluate event success and create marketing materials for these events
Production of Promotional Materials – Create assets (videos, brochures, etc.) to support product and brand promotion
Customer Demos – Create and refine customer demos that showcase product value

Our take

Blockchain technology has the potential to change the world, but its full potential is yet to be realised. Input Output's fully decentralized platform solves this problem through rigorous research practices and evidence-based software development, building high-assurance blockchain products for both the public and private sectors.

Input Output was founded by Charles Hoskinson, one of the most important names in cryptocurrency and blockchain. This has lent the company considerable weight, credibility and insight, allowing it to scale effectively. Input Output is best known for its flagship product, Cardano, a blockchain platform targeted at innovators, but its suite of products also includes Daedalus, ATALA, and Mantis.

Input Output's main challenge will be competing with other blockchain research and engineering companies. However, the strength of its technology and the expertise of its leadership should allow the company to remain competitive.