Senior Recruitment Marketing Executive, Financial Times
2+ days a week in office
Global business publication
Open for applications
Global business publication
1001+ employees
Open for applications
2+ days a week in office
1001+ employees
Company mission
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future.
Role
Who you are
- Proven experience in recruitment marketing
- Experience planning and managing effective campaigns to attract relevant audiences and convert leads
- Have sharp analytical skills and hands-on experience in reporting, delivering pragmatic performance measurement and generating actionable insights
- Have a proven track record in lead generation using search engine marketing
- Demonstrate hands on experience with marketing technology
- Significant communications experience in-house
- Proven experience in employer branding across different geographical locations and within technology
- Ability to articulate both technical and corporate messages confidently and competently
- Ability to use data and analytics to measure the effectiveness of recruitment marketing strategies and make data-driven decisions
- The capacity to build and maintain relationships with potential candidates and internal team members
- An excellent communicator with ability to translate the complex into the compelling
- Highly organised with strong attention to detail
- Proactive, a self-starter who gets things done
- Strong portfolio of successful recruitment marketing materials and campaigns
- Knowledge of the latest trends and best practices in recruitment marketing
- Strong knowledge of employer branding and recruitment marketing strategies
- End-to-end campaign management
- Experience developing marketing strategies, including performance marketing
What the job involves
- This role will play a crucial part in shaping our employer brand and attracting top talent to our team
- You will be responsible for developing and implementing creative and data-driven recruitment marketing strategies
- Your goal will be to showcase our culture, values, and opportunities, and to build a compelling narrative that draws in exceptional candidates
- With a key focus globally and within the Technology market
- Create innovative digital and integrated communication strategies to increase awareness of The FT globally and especially within Product and Technology to drive traffic to our career pages
- Build and maintain strategic marketing and nurturing campaigns across channels including marketing automation, content, social, search, 3rd party websites
- Use reporting and dashboards to develop pragmatic performance measurements
- Devise and implement segmented, automated campaigns for the relevant Talent pipeline audiences
- Work closely with TA and stakeholders to understand the global talent landscape, proactively using that knowledge to address challenges
- Lead all aspects of the development and continuous evolution of all digital content, including: Social Media channels, Careers site, Referral programme and Social advocacy (internally) with our EVP Ambassador programme
- Recommend tools, technology, training to upskill and maintain high standards in direct sourcing
- Drive an insight and data-driven approach to recruitment marketing – understanding the target market, personas, and the strategy/tactics that will maximise conversion – measured by cost per application, cost per click, application to hire ratios by role type
- Flexible to support projects across the team and require an employer brand/marketing lens
- Bring up to date market trends and knowledge to the team to drive innovation forward
- Work with the Chief Product and Technology Officer to update and produce content externally
- Nurture our prospect pool within the ATS with compelling content
- Create a content calendar and forward planning for the year
- Produce engaging job adverts
- Develop and Implement DE&I Recruitment Strategies to attract a diverse pool of candidates
Salary benchmarks
Our take
Founded in 1888, the FT has grown into one of the world's biggest online and broadsheet economics and business news providers. It has a strong focus on financial journalism and economic analysis, and provides this essential analysis to companies and individuals across the world.
As well as economics and business, the FT also offers sections on opinion, life and arts, how to spend, and more. In 2022, six of its writers won awards in science, data and investment categories, illustrating the breadth and quality of the FT’s journalism.
The company adapts well to changes in the market to maintain its readership. For example, it recently launched a digital hub and weekly newsletter called Cryptofinance to shine a light on the digital asset industry and how innovations are rippling into mainstream finance.
The FT Group employs more than 2300 people worldwide, including 700 journalists in 40 countries. It includes the FT, FT Specialist, and a number of services and joint ventures. FT's focus on providing impartial, high-quality content has gained it a record-paying readership of over a million, three-quarters of which are digital subscriptions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
52% female employees
23% employee growth in 12 months
Company
Company benefits
- A range of training courses as well as confidential career coaching and mentoring
- Flexibility - working from home, job sharing, compressed weeks, and flexible working hours
- Enhanced parental leave, flexible leave allowance and paid volunteer leave
- Pension contribution
- Local health coverage plans
- Gym memberships and healthcare schemes, professional counselling sessions, 24-hour employee wellbeing helpline, weekly meditation classes
- Financial wellbeing products and services
Company values
- Ambition
- Curiosity
- Integrity
- Trust
- Inclusion
- Subscriber focus
Company HQ
City of London, London, UK
Articles
Leadership
John Ridding
(CEO)After studying for a degree in PPE at Oxford, John worked as Chairman of Pearson Asia, as well as editor of the FT in Asia. In 2006, he was appointed CEO of the FT Group.
Roula Khalaf
(Editor)Following a degree at Columbia University and four years at Forbes, Khalaf joined the FT in 1995 as Associate Editor and Middle East Editor. Since January 2020, she has served as Editor.
Diversity, Equity & Inclusion at Financial Times
Yasir Mirza (Global Head of Diversity & Inclusion)
- D&I annual report
- Reporting pay gaps
- Next generation board
- Employee networks, including Proud FT, FT Embrace, FT Women, FT Families, FT Sustainability, FT Mental Health and FT Access,
Share this job
View 11 more jobs at Financial Times